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Earn from ‘in-title’ or digital catalogue sales.

One of the secrets of digital editions is that products can be sold from within a magazine’s pages – this isn’t just a feature available only with digital catalogues. Products that are showcased in magazines can be directly hyper-linked to the retailer’s e-commerce sites and purchased immediately.

Magazine publishers can charge retailers a percentage of the sales generated via the digital magazine, in essence acting as an affiliate marketing channel - so long as the relevant deals can be set up with the retailer(s).

This allows digital magazines to (almost) fulfil the same functions as a digital catalogue – more than one high street fashion giant is using its customer magazine to allow readers to purchase merchandise via direct click-through from the product photos to the product on the ecommerce site.

For catalogue publishers or retailers, YUDU Media has recently launched an eCatalogue add-on entitled ‘SmartCAT ®’. Already a winner at the 2009 ECMOD Supplier Awards, the technology is an intelligent management system that gives catalogue publishers or retailers a variety of swift product ordering options direct from the digital edition. SmartCAT harmonises the prices and product details between digital editions and websites, saving retailers from wasting hundreds of man hours trying to ensure both channels match each other in terms of data and prices.

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