Digital Editions

As readers’ habits change and evolve, one technology making rapid progress is the digital edition, also known as ‘digital magazines’ or ‘e-books’. Essentially an online publication that allows users to turn pages as though reading a printed version, the technology is making serious inroads into mainstream culture. Encouraged by the growth in eReaders like Amazon’s Kindle and Apple’s new iPad, The US Book Industry Study Group found that one in five US books were now being bought as digital edition ‘eBooks’.

Digital edition technology is being used by newspapers, trade and consumer magazines, as well as catalogue retail companies. The versatility, global reach and cost savings (80% or more over the printed versions) of digital editions make them an ideal solution that responds to the structural changes in publishing as well as the precipitous decline in sales and advertising revenues.

There’s also very little additional work for companies and publishers to set up online and test the effectiveness of digital editions - it can be as simple as uploading your current print content; a digital edition can then be created in minutes.

The major challenge now facing publishers is how to monetise digital editions and generate additional revenue above and beyond the cost savings digital editions already demonstrate. This whitepaper looks at seven key ways of making digital editions pay, both on a day-to-day operating basis and on a yearly net profit basis.

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