BRAZIL
Rodrigo Borges Carneiro
Dannemann Siemsen Advogados
sPoRts EVEnts AnD
tRADEMARK PRotECtIon
Th e selection of Brazil to host both the 2014 World Cup and the 2016
• Th e name, emblem, fl ag, anthem, motto, trademarks and other symbols
Summer Olympic Games has already prompted the introduction of new of the Rio 2016 Organising Committee
legislation to curb ambush marketing—a challenge for such events.
• Th e mascots, trademarks, torches and other symbols with a connection
to the XXXI Olympic Games, Rio 2016 Olympic Games and Rio 2016
Brazil’s Patent and Trademark Offi ce (BPTO) has already adopted a new
Paralympic Games.
system of online fi ling, which is used for the majority of new fi lings.
Further, the Olympic Act expressly dictates that unless previously and
Th e Ministry of Culture has been pushing for a complete revamp of the
expressly authorised by the Rio 2016 Games Organising Committee or
current copyright law, enacted in 1998, and aft er a series of conferences, it
the IOC, the use of any symbols in connection with the Rio 2016 Games,
has produced a document outlining the main proposals.
whether or not for commercial use, is forbidden.
Ambush marketing and sports events
Th e act also covers ambush marketing practices in Article 8, which
extends the prohibitions to cover the use of terms and expressions that are
Shortly aft er Rio de Janeiro was selected to host the 2016 Summer Olympic
“suffi ciently similar to [the offi cial marks] to the extent that they are able
and Paralympic Games, the national Congress passed the Olympic Act.
to invoke an undue association of any products and services whatsoever,
or even any company, transaction or event, with the Rio 2016 Games or
Th e act contains special rules for the Olympic Games, including provisions
Olympic Movement”.
designed to protect offi cial symbols and curb ambush marketing during
the events. In an eff ort to guarantee advertising space, between July 5 and September 26,
2016, contracts for the use of advertising space in airports or federal areas of
Under Article 6, federal authorities must control, oversee and suppress any
interest to the Rio 2016 Games will be suspended, following a request from
unlawful acts that violate the rights of the symbols of the Rio 2016 Games.
the Rio 2016 Organising Committee for exclusive use of the space during
that time.
Th e Olympic Act broadly defi nes the symbols as:
It should be noted that the Olympic Act complements existing rules used
• All graphically distinctive signs, fl ags, mottos, emblems and anthems
to obtain protection for the Olympic symbols and curb ambush marketing.
used by the International Olympic Committee (IOC)
Th e rules include:
• Th e following names and other abbreviations and variations: Olympic
Games, Paralympic Games, Rio 2016 Olympic Games, Rio 2016
• Th e Nairobi Treaty for the protection of the Olympic Symbol
Paralympic Games, XXXI Olympic Games, Rio 2016, Rio Olympics, Rio • Th e prohibition provided in Brazil’s Industrial Property Law against the
2016 Olympics, Rio Paralympics, Rio 2016 Paralympics registration as marks of names, prizes or symbols of offi cial sporting
42 World Intellectual Property Review Digest 2009 www.worldipreview.com
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