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tHAILAnD
Darani Vachanavuttivong
Tilleke & Gibbins
3D PRotECtIon
In tHAILAnD
Th ree-dimensional objects can be protected under Th ailand’s Trademark A key concern regarding the registration of 3D marks is that applicants
Act, but to date, few applications have been successful. would seek to protect the shapes, objects or containers of the goods or
services for which protection is being sought. Th e DIP’s current guidelines
Th ree-dimensional objects are included in the defi nition of marks in Section
have been draft ed so that such 3D marks are unlikely to be registrable
4 of the Trademark Act (1991), as amended by the Trademark Act (2000),
in Th ailand.
which came into force on June 30, 2000. Since then, many applications
for registration of three-dimensional objects have been fi led with the
Below are examples of three-dimensional marks for which applications have
Department of Intellectual Property (DIP). However, very few of these
been fi led in Th ailand.
applications have actually been accepted for registration.
3D mark rejected for registration:
three-dimensional trademarks
DIP’s examination guidelines
Th e DIP adopted its examination guidelines for the registration of three-
dimensional (3D) trademarks on May 13, 2002. According to the guidelines,
a registrable 3D mark will be the shape or fi gure of a ‘registrable mark’ as
specifi ed in Section 7 of the Trademark Act—for example, a name or
surname of an individual whose meaning is not ordinarily understood and
that has no direct reference to the character and quality of the goods; words
or clauses that have no direct reference to the character or quality of the
goods and are not a geographical name; and groups of colours, signatures,
photographs or invented pictures.
According to the regulation, the following are not acceptable for registration:
• 3D marks that are shapes or fi gures of the goods or services being sought
for registration or that are related to the goods or services covered by
the application
• 3D marks that are not the shape or fi gure of goods, even though such
marks have been designed or decorated, if the goods or services applied
for registration are still visible or if the shape may be perceived as related
to the goods or services.
150 World Intellectual Property Review Digest 2009 www.worldipreview.com
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