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IntA
2009 WAs An IMPoRtAnt YEAR foR BRAnD oWnERs AnD ConsUMERs
WHo RELY on tRADEMARKs In BUsInEss AnD In tHE MARKEtPLACE
them of sales of counterfeits on the Internet. This is significant changes in the Community Trademark
Brazil moves closer to joining
an important step for trademark owners Regulation and EU national legislation. The
Madrid Protocol
attempting to take down or disrupt the sale study, undertaken by the Max Planck Institute
Partnering with the WIPO, the INTA was
of these illegal products. Within the global for Intellectual Property, Commerce and Tax
instrumental in administering a high-level
intellectual property community, the INTA is Law in Munich, will examine additional means
seminar for the Brazilian Congress to consider
working to increase the number of participating
for harmonising the trademark systems and laws,
accession to several treaties, including the
Internet-related companies in this voluntary
while also investigating potential channels for
Madrid Protocol. An INTA delegation, headed
programme and has encouraged trademark
distributing and allocating portions of surplus
by INTA’s president, participated in the seminar,
owners to take advantage of its benefits.
renewal fees for national trademark offices.
which included influential members of Brazil’s
In late 2009, at INTA’s Examining European
Global IP harmonisation
congress in an effort to encourage the Brazilian
Trademark Issues and Developing New Strategies
government to act. In addition to the WIPO,
goals advanced
Conference in Vienna, a meeting was held with
the INTA worked closely with Brazil’s National
A key strategic objective of the INTA and the brand owners from around the world to hear their
Institute of Intellectual Property, which strongly
entire global trademark community is to further initial views on the study and the areas that will
supports Brazil’s accession to the treaty.
the harmonisation of trademark law and practice. be of most importance to their companies. Brand
In 2009, the INTA made strides in a number of owners and intellectual property practitioners are
2009 was an important year for brand owners
jurisdictions to advance the adoption of its policies. optimistic that the results will help educate and
and consumers who rely on trademarks both
improve global intellectual property processes.
in business and in the marketplace. Looking
In the US, the INTA worked in several states to
to 2010, the INTA, along with many other
have the Model State Trademark Bill (MSTB)
At that same meeting, the INTA hosted the Office
global intellectual property organisations, is
enacted. The MSTB includes a cause of action
for Harmonization for the Internal Market (OHIM)
seeking to further protect brands and consumers
for trademark dilution for marks that are famous
and the World Intellectual Property Organization
by strengthening policies, improving procedures
within the state, and sets forth definitions and
(WIPO) as they signed a major trademark
and combating trademark-related crime on
standards consistent with the Federal Trademark
classification agreement. The agreement was
the Internet.
Dilution Revision Act of 2006. Since 2008,
formally signed by OHIM president Wubbo de
California, Mississippi and Oregon have enacted
Boer and WIPO director General Francis Gurry,
the legislation.
who both attended the programme.
Matthew C. Schmidt is the communications manager
The INTA was also busy in the Asia-Pacific
The common understanding on synergies at the International Trademark Association. He can
region dealing with a number of legislative
between the WIPO and OHIM in trademark be contacted at: mschmidt@inta.org
and trademark office procedural issues, which
classification seeks to provide global users with
included comments on the latest draft revision of
straightforward and standardised access to
China’s trademark law and proposed amendments
trademark procedures, and considers agreement
to New Zealand’s trademark law.
on a list of indications of goods and services
Matthew C. Schmidt
acceptable to both organisations, in as many
Also of significant interest to the IP community languages as possible. This agreement has the
Matthew C. Schmidt is the INTA’s
is the planned 2010 European Commission’s potential to lead to a major expansion of the
communications manager. He is responsible
study of the overall functioning of the European
for the organisation’s worldwide public and
number of commonly accepted terms for goods
media relations efforts.
trademark system. This study will be a critical and services in intellectual property offices
milestone for IP and its findings may lead to around the world.
28 World Intellectual Property Review Digest 2009 www.worldipreview.com
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