World Intellectual Property Review
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telephone: +44 208 290 4943 Welcome to the World IP Review Digest 2009—
Directors and publishers the largest and most comprehensive edition so far.
nicholas Lipinski and John Eddington
It features reports from 35 jurisdictions, five umbrella associations for IP practitioners, and in-depth
Editor
features from some of the industry’s key players. It is an invaluable guide to the challenges that will
Peter scott
telephone: +44 208 466 7045
present themselves in the coming year, and we hope you enjoy it.
Email: pscott@newtonmedia.co.uk
In times of economic difficulty, companies tend to consolidate; preserving what you’ve got is often
Sub-editor
preferable to aggressive expansion when the bottom line is under threat. On the other hand, some see
susan Gault the downturn as an opportunity to refocus their efforts on developing new product lines or technologies.
The inevitable conflicts that follow will ensure that, for IP practitioners, business remains good.
Journalists
siobhan Lillis
In 2009, several jurisdictions radically strengthened their IP regimes. Peru, for example, introduced
Kirsty Whittle
stringent provisions against counterfeiting as part of a programme of intellectual property reform.
Advertising managers
Its free trade agreement with the US looks set to boost IP protection in the country as well. And with
Justin Lawson Brazil reforming its IP laws ahead of the 2014 World Cup and 2016 Olympics, it seems Latin America
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is no longer the lawless wild west for big companies concerned about their assets.
Email: jlawson@newtonmedia.co.uk
In China, despite continuing efforts to modernise the law and moderate some of the worst excesses of
John Haley
rogue companies, progress has remained somewhat slower. But a rash of legislation and regulation is
telephone: +44 208 776 7273
Email: jhaley@worldipreview.com
expected in 2010, which could provide the comfort that many multinationals crave.
Matt saunders
In Europe, several former Eastern bloc countries attempted to beef up their regulatory frameworks
telephone: +44 1926 423 781
with an eye towards joining the European Union, while the European Court of Justice issued important
Email: msaunders@worldipreview.com decisions, notably in L’Oreal v. Bellure, in which it greatly expanded the level of protection granted to
well-known brands in Europe.
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The US had its fair share of major court battles too. One such, Bilski, will be decided by the Supreme
www.stranoandpettigrew.com
Court early this year. Its ruling on the scope of ‘business method patents’ could have wide-ranging
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implications for a host of industries.
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It’s also been a busy year for professional associations and lobbying bodies, which continue to help governments
system, or transmitted in any form or by any
and regulators develop sensible policy, while acting as strong advocates for their members’ interests.
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recording or otherwise without the prior written
Once again, we hope you enjoy World IP Review Digest 2009, and please do contact us with any comments
permission of the publisher.
or suggestions for future issues. And if you have something to contribute, we’d love you to get in touch.
the views expressed in World Intellectual Peter Scott, editor, World IP Review Digest 2009
Property Review are not necessarily those
shared by the publisher, newton Media
Limited. Wishing to reflect the true nature of
the market, we have included articles from a
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number of sources, and the views expressed
are those of the individual contributors.
Jacqueline needle, partner, Beck Greener Mark A. steiner, partner,
no responsibility or liability is accepted by
Townsend and Townsend and Crew LLP
newton Media Limited for any loss to any simon Cohen, partner, intellectual property,
person, legal or physical, as a result of any
Taylor Wessing
sergio olivares, partner,
statement, fact or figure contained in
World Intellectual Property Review.
Olivares & Cía.
Jane Collins, head of trademarks, Syngenta
this publication is not a substitute for advice
Yoshitaka sonoda, partner,
susan E. Cullen, consulting practice
on a specific transaction.
Sonoda & Kobayashi
director, Thomson Reuters
the publication of advertisements does not
represent endorsement by the publisher.
Robert Barchiesi, president,
Chris McLeod, director of trademarks,
International AntiCounterfeiting Coalition
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World Intellectual Property Review:
Issn 1758-7528 (Print)
Paul J. sutton, co-founding partner, stephen Kinsey, partner,
Cover image: ©istockphoto.com Sutton Magidoff LLP Wildbore & Gibbons
www.worldipreview.com World Intellectual Property Review Digest 2009 3
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