3D TV content distribution
Can anyone really want this 3D beast?
Panasonic unveiled a massive 152” all-3D (full 3D), all
HDTV, massive plasma display at CES in January - and it
can handle 4k of image data - but at a price likely to need
a second mortgage and the need to call in builders to
strengthen walls and floors to support this beast of a
machine.
First, the technology on offer is impressive - and it goes
without saying that the end results are similarly striking. It
uses Panasonic's newly developed, super-efficient,
quadruple luminous efficiency technology. Panel
illuminating speed is ultra-rapid and this feature allows
the 152-inch screen to display high-quality, rapid, 3D
content in a resolution of 4096 x 2160 pixels (4k x 2k),
which is four times the full-HD specification (1920 x
1080). Contrast ratio speeds of 5,000,000:1 are claimed.
Panasonic says it will make 2010 the ‘first year of 3D
television’ as a springboard to boost its popularity,
content, citing its ability to deliver had to guess it’s probably five to capitalising on the company's ability to offer complete
high-quality progressive and seven years away - it revolves around end-to-end solutions from professional 3D camcorders and
interlaced video over existing a lot more processing power and Blu-ray disc authoring service to consumer use 3D TVs and
infrastructure. faster refresh rates, but the good displays and 3D-enabled Blu-ray disc players.
BSkyB is using a near-identical news is TVs are getting better and Panasonic has not unveiled the price just yet. But it will
system and has linked up with a raft better.” be expensive! Very expensive! Eye-wateringly expensive!
of TV manufacturers, notably LG, If all goes to plan, the CEA And that’s without the builder’s bill.
Samsung, Panasonic and Sony, to estimates that this year about 4.3
back the introduction of ‘3D-Ready’ million 3D sets will be sold in the US
sets this year. Brian Lenz, Sky’s chief and by 2013, 25% of all televisions
of product design and product sold in the US will be 3D ones.
development, said: "This is a great Indeed, when the normally staid
example of Sky and TV manufacturers Financial Times devotes the best part
taking the initiative to ensure there is of a page to extol the virtues of 3D
no confusion over formats. By you know the technology is making a
working together with set difference. “3D in the home is far and
manufacturers, we want to provide a away one of the biggest stories at CES
hassle free way for consumers to this year,” said Shawn DuBravac,
enjoy 3D TV.” research director and chief economist
Michael Lewis, RealD’s CEO, added: for the Washington-based Consumer
“I think 3D on the TV is going to be Electronics Association. “We have
driven by studio content and gaming. been talking about 3D at CES for many
just the beginning for 3D, and the
What you are probably going to see years, but this year we are taking the
process of converting a nation’s
over the next few years is a next step . . . we are seeing products
homes from HD to 3D will perhaps
preponderance of active glasses that are ready for market, real
depend more on how many
rather than passive ones . . . then as products with real prices and release
teenagers there are in the home, or
time goes on, you will probably move dates.”
how important live sport is to the
to passive eyewear and ultimately to Time will tell. As with all TV
viewing pattern. Roll on NAB and IBC
no glasses at all. We have the technology introductions we will see
for a closer look at 2011’s
technology for [no glasses], but if I evolution not revolution. This year is
developments!
www.ibeweb.com l january/february 2010 l ibe l 9
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