automation & asset management feature
UGC (from text messages to videos) is increase storage capacity on the fly for means that content will have to be
both an economical way to fill servers already on air will be critical to ‘self-aware’; that is, the metadata
broadcasting hours and a way of broadcasters. which accompanies it right through the
forming a strong bond with the With a wider range of storage and delivery chain will describe how and
audience. The ability of asset video servers available to customers,
One
where it can be used.
management systems to enable and with customers storing material
organisations to manage this content which is more varied in terms of
prediction I
Managing metadata
efficiently and effectively will be a format and far larger in terms of would like to
major issue in the success of many content, we can see that asset
make for the
Metadata will be automated and
new shows. management and automation will
coming
standardised as the only way to service
Broadcasters will expect asset become essential for the majority of
decade is
the increased demands placed on a
management systems to be able to broadcasters. They simply will not be media operator needing to manage
perform initial triage on incoming able to manage their material without
that we will
resources in a tight budget. ‘Wrapper
material - for example, to use image automated processes. see a number rules’ will be critical to this automation
recognition techniques and to have
of platforms
of content distribution, and today’s MXF
methods of verifying material. We see Platforms of the future
heralded as
and BXF standards will increasingly
broadcasters or network operators
the future of
look like first-generation toolsets as the
actually providing iPhone apps that will One prediction I would like to make for
broadcasting
complexity of the metadata and
enable their customers to send the coming decade is that we will see content usage increases.
verifiable content directly to them. a number of platforms heralded as the
- the majority
Harris has always taken a leading
Owning the app will be part of the future of broadcasting - the majority of of which will role in the development of open
way to owning the content. which will disappear without trace.
disappear
interconnectivity standards, from the
All this interactivity is, by its very Whilst we don’t know today for certain
without
first server protocol VDCP to the BXF
nature, multi-platform. But logically, it what these new platforms will be, or
trace. Whilst
messaging layer. That work continues
is only of use to the broadcaster in a which will succeed, we do know that to be critical as development goes on
single, aggregated location (although broadcasters will need to rely on
we don’t
in areas such as MXF-BXF alignment -
the physical locations will be systems that are agile enough to allow know today enabling MXF data to be used within
distributed). Broadcasters and content them to implement new workflows
for certain
BXF. Harris also plays a role, of course,
owners are under pressure to and to remove them with equal
what these
in 3D and mobile TV standards.
maximise revenue: they need to know simplicity as the new platform loses
exactly what content is successful and popularity. Two years ago, for example,
new
popular with audiences so that they MySpace was seen as the future of
platforms
Exchange of ideas and
working with outside
can exploit it to the full and create social networking; today, Facebook has
will be, or
support
more like it. This means interoperability twice the number of users. which will
between content management and There will be new business models
succeed, we
For the broadcaster trying to focus on
rights management will be essential. for delivery to the consumer. It is likely
do know that
the issue of finding new revenues to
Operators expect a single point of that the existing cable and satellite
access which will encompass broadcast model of bouquets of channels will be
broadcasters
stay in business, the pace of change is
impossible to track. Even the largest
rights and streaming rules. The logic superseded by something more like
will need to
broadcasters, who have traditionally
behind the decision-making is the mobile phone plan where you buy rely on been seen as leading key
complex, but under pressure, they just access to a certain amount of content
systems that
developments in the industry, will need
want a simple answer to the question in specific genres and types. The
are agile
to work with external support from
‘can I transmit this now?’ matrix may also include SD, HD, 3D
and whatever new technologies come
enough to
consultants, systems contractors and
Storage and servers along, allowing the consumer to select
allow them
vendors. That, in turn, will stimulate a
freer and more open exchange of ideas
and pay for their preferred viewing to implement
and information within the industry. I
The rapid growth of storage demands experiences. new very much hope that it will lead to the
is a key concern. HD content is already The delineation between production
workflows
end of the proliferation of proprietary
very demanding of storage space, and and distribution will diminish further so
and to
formats and protocols, to be replaced
there is pressure to move to 1080p HD that it will be common practice to go
and 3D files, which are even bigger. from capture to post production to
remove them
with open APIs.
With a new spirit of collaboration
Add to the broadcast content all the management and archive and through
with equal
and ‘co-opetition’, broadcasters and
incoming UGC, and the storage issue to distribution in one macro-workflow, simplicity as technology suppliers will combine to
becomes a major challenge. rather than today’s silos determined by
the new
address the challenges at the point
An assumption has grown up that technology.
platform
where content and technology come
storage is now a commodity product, Automation/asset management
but over the next few years we are systems will develop to service this
loses
together - the new generation of asset
likely to see the need to de- model and, as we have previously
popularity.
management systems.
In conclusion, this new generation
commoditise the broadcast server. Not mentioned, are likely to be combined of asset management systems,
all spinning disks are the same, and as modules within a single system. incorporating traditional automation
the requirements of video are very Fewer businesses will be delivering and rights management, as well as
specific indeed. Systems designers will more services, with asymmetrical what we know today as content
need to consider speed of file retrieval broadcasting or peer-to-peer streaming management, will finally allow the
and the ability to deliver content to gradually overtaking linear television in content to drive the workflow and
nonlinear users faster than real time, the number of viewers reached. This enable broadcasters to continue to
so that editors, for example, can means more connected systems in the deliver content to audiences anytime,
readily share material. The ability to production to delivery chain. It also anywhere, on any device.
www.ibeweb.com l january/february 2010 l ibe l 17
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