feature automation & asset management
Chris Simons, vice president of media and asset
Feature sponsored
management, Harris Broadcast
by Harris
Communications, Europe Middle East and
Africa, reports.
The technology
trendspotter
T
he first decade of the 21st television advertising revenues shrank linear broadcast workflow: when the
century in our industry can be by 3.3% in 2008 and fully 16% in audience wants to see something,
characterised with words like 2009, and by 2012 will still be 10% they will expect to find it on whatever
‘workflow’, ‘asset below the 2004 figure. platform is convenient to them at that
management’ and ‘multi- A decrease in revenues means that moment.
platform’. In January 2000, broadcasters will have to work much
Barry Goldsmith, one of the pioneers more efficiently, so the next decade User-generated content:
behind Harris D-Series automation, will be characterised by far fewer interactivity, interoperability
was quoted as saying: “At a time multi-million dollar technology and integrity
when revenues need to be closely projects. Seeking a reliable and
managed, the experience of the Chris Simons, vice immediate return on investment, we As we now realise, audiences are not
technological and operational culture
president of media
are likely to see smaller, targeted solely driven by picture quality. While
and asset
shift in digital television is causing
management,
systems which help a broadcaster, consumers are rapidly flocking to HD,
some broadcasters to re-evaluate Harris Broadcast producer or content owner do they are also swayed by ease of
what their core business truly is.” 10
Communications,
something new, or do the established access. The massive success of
Europe Middle East
years on, the commercial pressures
and Africa.
things better, smarter and faster. YouTube clearly demonstrates that if
are even greater. the content is right, then poor picture
So looking ahead to the next Nonlinear workflows quality will be tolerated. The
decade, what should broadcasters immediacy of news broadcasts has
expect? What are the general trends As broadcasters seek new forms of now been boosted by the realisation
affecting broadcast technology in revenue they will look to all content that satellite phone reports are
general and content delivery platforms; thus, the nonlinear acceptable to an audience if they
management/automation in workflow will become critical to illuminate a story: the journalist need
particular, and what are the revenue generation. Linear playout not wait to set up a high-quality link.
implications for suppliers to the will be important, but the television In line with that, user-generated
broadcast technology market? receiver will not necessarily be the content (UGC) will become ubiquitous.
high-end, high-value, first point of With virtually everyone now carrying
Changing sources of arrival for new content. Consequently, some sort of camera in their pockets at
revenue for broadcasters linear playout and asset management all times, the chance of getting witness
provide an integrated solution reports from breaking news over the
According to the 2009 IABM market combining linear and non linear cellular network is now certain.
study, the traditional source of delivery. Information now pours from the
revenue for broadcasters - advertising The boundaries between audience to the broadcaster. There is
- is dwindling in importance and is automation and asset management citizen journalism, there is content
now equal to direct income will disappear. Content management which actively encourages participation
(subscriptions and pay to view). In the will become one system with multiple - voting for your X Factor favourite, for
US, television advertising will have modules for specific tasks. Today’s example - and nearly all programmes
contracted by more than 10% in 2009 specific tasks, like content preparation, encourage contributions and feedback.
and is expected to shrink - not recover distribution, archiving or linear playout, Asset management systems will need
- year on year in the future. In the big will all be workflows within a single to be able to make the most of this
five Western European economies, system. The time is up for the old deluge of random external material.
16 l ibe l january/february 2010 l www.ibeweb.com
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