!"#$%&’()*+,)-%./#0##"12"!2!"0"##01+34##5)6’#!"
Company Profile
Jofemar -
a well known
international company
you’ve never heard of…
Jofemar’s impressive factory in Peralta, northern Spain.
P
ronounced ‘hoff-e-mar’, the Jofemar vending machines into more value-added its obligation to provide hot food for staff
name is largely unknown in the UK. In merchandisers and hot food vending 24 hours a day, with meals varying in price
Spain, however, it is quite a different systems. UK Managing Director, Vassilis from £2.50 to £3.00. The most popular
matter. Based in the north west of the Gotsis, explains: “We were only actively dishes with hospital staff are English
country at Peralta, it is one of Spain’s selling a fraction of the Jofemar portfolio, Breakfast, followed by Curry and Cottage
largest manufacturers of vending machines but our hand was forced early on by the pie. “Because the products are ambient with
and payment systems. Established in 1971, rapid demise of the tobacco vending a long shelf life, we do not need to worry
this privately owned business has grown market.” Vassilis restructured the UK about stock rotation and we don’t require
from modest beginnings to today’s operation in 2008, to reflect a broader- specialist delivery vehicles” says David.
multinational business with five offices in based platform of products, with the
Spain, three abroad and product sales in 51 Company’s Gourmet hot food vender and its
countries around the globe. The ultra Vision ‘soft drop’ merchandiser at the heart
modern, technologically advanced factory in of the new initiative. The change yielded
Peralta covers a massive 37,500 m2 and the immediate benefits with turnover up by 42%.
group turns over !50 million annually.
Following the purchase of its UK GOURMET ‘FED WELL’ MACHINE
distributor, Star Venders, in 2006, the UK The Gourmet is a perfect example of a
operation has dramatically expanded its machine that has something different to
portfolio, moving away from tobacco offer the operator. An advanced hot food
vending merchandiser, it has a built-in
microwave oven, which makes it perfectly
The Fed
Well hot
suited to self-service. Once a selection is
food
made, the machine reheats the food in an
vending
integral high power microwave. The system on
maximum time any hot product will take to site at
dispense is 60 seconds and it can vend all
Torbay
manner of hot food including ready meals,
General
pizzas, hot sandwiches, baguettes, ciabattas
Hospital
and other ‘fresh from the oven’ foodstuff.
“This is a system sale” says Vassilis, VISION OF THE FUTURE
“comprising the Gourmet machine, a source Jofemar was one of the first companies to
of hot food ingredients and an operator to realise the potential for so-called ‘soft drop’
handle the filling and maintenance. We have merchandisers and the company first
linked up with ProPak, one of the largest launched its Vision machine in 2005 The
manufacturers of ready meals in the UK mark II Vision was introduced earlier this
under the ‘Fed Well’ brand name. The Fed year with improved insulation, a re-
Well system is now available for distributors engineered elevator arm and modern
to sell on to their clients”. graphics. The improvements make it a
stand-out leader in its class. Vassilis again:
TORBAY GENERAL HOSPITAL “In our opinion, the Vision comes into its
One operator to realise the potential for the own when used to vend higher value or
system is Graddon Vending, the largest privately delicate items. We see a big market for it in
owned vending operator in the south west hotels linked to a cashless system, so guests
of England, based in Plymouth. MD, David can pay for goods using their room key.”
Graddon, has installed a Fed Well Machine at Jofemar may be contacted on 01543
Torbay General Hospital. Serving over 100 hot 251253, by email on vassilisg@jofemar.com
The mark II Vision with elevator arm is ideal for high ticket items
meals a week, it enables the hospital to fulfill or via the website, www.jofemar.com.
20
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28