10 Ind Feb:Layout 1 04/02/2010 14:52 Page 10
News
Plimsoll: What’s in TradeCoolersDirect.com appoints new
In Brief…
store for 2010? managers as distributors network grows
AG Barr announces that Q4
Few would argue that 2009 was
2009 sales have exceeded
a difficult year for the UK
internal expectations due to
Automatic Vending industry but
continued strong performance
early signs suggest that the
from carbonate brands.
market is slowly emerging from
the malaise of the last 2 years.
Scandinavian dairy
David Pattison author of the
cooperative Arla Foods
2010 Plimsoll Analysis explains,
announces it is to make cuts
“The recession tore through the
across the business and
market in 08 and most 09 like a
unveils a 2010 budget to
tornado and accelerated the
focus on marketing,
rate of change in the market.
increasing capacity and
Aggressive ‘growth at all cost’
efficiency measures.
operators have been forced to In the UK, Boost Drinks sees a
abandon their reckless strategies
Welcoming the new team members: (left to right) Pete Glanville, operations director; Andy Burns,
26% increase in FY 2009
and many have been caught out
technical manager, Nigel Elwick, national sales manager; and managing director, Fred Cairns Palmer.
sales to £12m, driven by
and are in real trouble. However, TradeCoolersDirect.com (TCD), a division of the successful UK based demand for Boost Energy.
some amazing companies have cooler company, Water Coolers Direct (WCD), has recently expanded
Coca-Cola Company and Kraft
come through the recession its team with the appointment of Nigel Elwick and Andy Burns, in
Foods’ charitable funds
largely unaffected and look set sales and technical roles respectively.
donate US$1m and US$0.25m
to make 2010 their year.” With over 50 years experience in associated sectors between them,
respectively to the American
Readers of VI are entitled to both Nigel and Andy bring a wealth of knowledge and enthusiasm to
Red Cross, to help the victims
a £50 discount of this new the team; working to build the division since its formation in June
of the recent earthquake in
edition of the Plimsoll Industry 2009. TradeCoolersDirect.com focuses on trade partners and
Haiti.
Analysis – Automatic Vending. distributors, delivering both technical and sales support to its fast-
Call 01642 626400 and quote growing 250+ network and helping to expand rental sales for one of
In the UK, drinks firm Nichols
reference PR/FI05. the widest ranges of water coolers, boilers and taps available.
acquires the soft drinks
dispense business of Ben
Shaws from Sunnyland
Nescafé
®
Gold Blend
®
rewards the nation’s employees who shine
Distribution in Belgium, for an
undisclosed sum.
Nescafé
®
Gold Blend
®
launches its brand new ‘Employee of the Month’ competition this February designed
Coca-Cola Company launches
to help boost sales throughout 2010. Businesses will not only profit from this high impact campaign and
two new TV adverts in the US
increased brand awareness with improved sales of Nescafé
®
Gold Blend
®
but employers can get involved
as part of a series that is to
and enter too! The campaign couldn’t be easier – it simply identifies and rewards someone outstanding in
air for the Coca-Cola Open
your workplace that deserves special recognition.
Happiness campaign.
Entering is simple – log onto www.goldblend-employee.co.uk for more information.
PepsiCo’s charitable arm
matches Coca-Cola Company’s
Real Crisps launch lower fat
donation of US$1m as well as
providing bottled water and
range
food to help the victims of the
recent earthquake in Haiti.
REAL, the popular hand cooked crisps and
Nestlé announces plans to
chips brand is adding a new product to its
launch a new food
range - Real D’Lites. Aimed at the health
supplement drink that targets
conscious consumer, D’Lites, the tasty
malnutrition amongst the
snacks made from the root vegetable
elderly.
Cassava and contains less fat than regular
crisps and is also only 83 calories per pack.
Coffee chain Starbucks
D’Lites offers two flavours, Cheddar
partners with Scandinavian
Cheese & Red Onion or Vine Ripened
dairy cooperative Arla Foods
Tomato & Herb, and have a lower GI index
to launch Starbucks premium
and 70% less fat compared to regular crisps.
RTD coffee drinks in Europe.
Produced from the Cassava Plant, a sweet potato type vegetable, the D’Lites will appeal to the health Dairy Crest is in talks with
conscious and so could keep the feeling of fullness for longer due to the slow release of energy. Wexford Milk Producers to
Consumers following the famous WeightWatchers plan need also just allow one point per 20g bag. sell a 50% share in Wexford
With no MSG or preservatives, the natural product is hoping to appeal to loyal REAL customers craving Creamery, reducing their
a healthier alternative. shareholding to 30%.
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