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Sustainability
Douwe
Egberts
helps
vendors
increase
sustainable
offering Consumers can trace a Douwe Egberts’ Goodorigin cup of coffee back to its origin
T
here has been a noticeable change in the public’s general Utz Certified, a global non-governmental organisation, is one of
attitudes towards ethically sourced and sustainable products the leading programmes that supports sustainable coffee production.
over the past decade. With an ever increasing number of It operates a well-respected certification programme that enables
businesses and local authorities putting sustainability and farmers to achieve a better price for their green coffee, through a
ethical sourcing at the heart of their corporate social responsibility, it change in farming methods leading to much higher quality output.
is now more important than ever before for businesses offering hot The programme is based on all aspects of farming, economic, social
beverage vending services to be able to show 100 per cent responsibility and protecting the local environment, with the
commitment. Beyond the accepted norm of sustainable sourcing, it is objective of creating a long term sustainable and stable business
now possible to offer consumers and operators full transparency and model that profits not only small growers, but also workers employed
traceability, so that they can find out exactly where and how their in larger estates and cooperatives. We believe that this is where the
coffee products are produced. This adds yet another factor into the future of ethically sourced products lies, as businesses and
equation of which brand and blend of coffee a vending operator consumers can trace their coffee to its origins and see the positive
should choose. impact their choice of coffee has made in that area.
Olivier Kutz, Brand Manager at Douwe Egberts Coffee Systems UK, When an Utz Certified coffee producer sells his coffee to a
commented: “People are increasingly concerned that the producers registered Utz buyer, the coffee is announced in Utz’s web-based
of their goods are getting a fair deal and businesses keen to promote system. The organisation then assigns a unique tracking number to
a greener image are buying into the this lot of coffee. This unique number travels with the coffee through
benefits of ethical and sustainable the whole coffee chain. At the end of the coffee chain, the roaster
vending as a result.” uses the unique tracking number to know where his coffee was grown.
Douwe Egberts recently launched a Douwe Egberts takes the traceability a stage further by allowing
brand new range of premium instant consumers to use this unique tracking system to trace beans in a
coffee vending solutions, which Goodorigin cup of coffee back to the farm it was produced at using a
includes its well-established Goodorigin unique barcode tracking system, the first introduced in the UK.
brand. Developed specifically for the Olivier Kutz added: “As a global company we have a responsibility to
workplace, healthcare, travel and conduct business in a manner that supports the well being of people
leisure and education sectors, the and our planet. Our responsibility to maintain levels of ethical and
range offers consumers the quality sustainable practice is evident through our work with Utz Certified,
reassurance that they now require. The as well as our investment in the Douwe Egberts Foundation. We feel
company’s Goodorigin brand is made it is important to place a focus on training farmers to become more
from beans produced at Utz certified professional, producing better quality coffee whilst protecting their
farms and is fully traceable from farm local environment and having access to decent living conditions.”
to cup allowing each cup of coffee to Further information can be found on the Douwe Egberts website:
be traced back to the farm and country www.douweegbertsprofessional.co.uk or by calling the company’s
it originated from. special Vendline on 0844 257 1070.
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