M
a
r
But it wasn’t lost on hoteliers and real
c
Remember this?
h
estate developers in these areas that the
1
Rule No. 1: always beware of a sick golfer. coverage these tournaments received in
1
–
Case in point: Phil Mickelson at the 2009 World Golf newspapers and on radio broadcasts
1
4
Championships–CA Championship.
across America could be very useful in
W
On the eve of the tournament, Mickelson was stricken with
developing the growing tourist trade. o
a stomach virus that required a hospital visit and left him r
dehydrated, shaking and in a cold sweat.
And once people from the snowbelt
l
d
“It took a lot out of me,” said Mickelson. “I haven’t eaten
experienced the undeniable benefits of
G
o
much in three days. I fought hard. I’ve been playing some
missing, say, a Chicago winter, oceans
l
f
of my best golf, and I’m very excited to have finished it off.”
of profits were soon to follow.
C
h
Playing his best golf, indeed! a
m
He had won the Northern Trust Open, his 35th career TOUR
victory, two weeks earlier and closed with a 3-under-par
SUCCESS FOR A PIONEERING
p
i
o
69 to beat Nick Watney by a stroke and close in on Tiger VISIONARY
n
Woods as the top player in the Official World Golf Ranking.
s
It also moved him into second place in the FedExCup
No one understood this better than
h
i
p
race behind Geoff Ogilvy. This was his first World Golf
Alfred Kaskel, who in the late 1950s set s
-
Championships victory and it moved him into a tie for 12th
about to build the Doral Resort & Spa in
C
place with Lloyd Mangrum on the TOUR’s career victory
A
list.
a relatively environmentally pristine area
C
Phil Mickelson drinks fluids
Watney was also pleased with his performance.
outside Miami. Of course, it was pristine
h
during the final round of the a
World Golf Championships–
“I’ll get over this,” said Watney, who moved up to third in
because no one had ever thought that
m
CA Championship.
p
the FedExCup standings. “It’s a positive week. I played
building anything there could possibly be
i
o
really well. I beat 78 of the best players in the world. I beat
n
Tiger, which is always good. I’m very pleased with the way
successful. In fact, a lot of people thought
s
h
I’m playing.” that Mr. Kaskel had lost his mind, since
i
p
For his part, Mickelson dismissed talk about Woods and developers until then had always built
the ranking.
towards the ocean, not away from it.
“He’s the greatest player of all time, said Mickelson. “I
But Kaskel was a visionary. He
don’t want to go there with the world ranking. What I’m
excited about is I’m playing some of my best golf.”
believed in Miami’s growth and that
travel would become immeasurably
easier and less expensive. He believed
that if he built a world-class resort and
Course insight spa, with outstanding golf courses, he
click to show/hide
could make a success of it. In short,
like Kevin Costner’s character in Field of
T
Dreams he believed that “If you build it, H
they will come.”
E
Y
And come they did, in droves, and in
E
A
part because he recognized that the R
growing influence of television and the
A
A
G
E
S
H
I
M
growth of the PGA TOUR could combine
E
E
T
T
Y
to put his Doral Golf Resort & Spa on
A
D
T
O
U
R
/
G
the map.
2
Z
/
P
G
A
0
B
A
D
The first Doral Country Club Open 1
S
T
A
N
0
© Invitational was played in 1962 with a
www.pgatour.com
PGA TOUR OFFICIAL ANNUAL 2010 75
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