CHARITY
personal standpoint of people
The First
we’ve been able to help,” said
Tee’s mission
Toms, the 2001 PGA champion
Three phases and 12 years in, despite
and a 12-time PGA TOUR
the typical adjustments and tweaks
expected from a fledgling organization,
winner. “I think that you’ll hear
The First Tee hasn’t wavered in its
more and more stories about
singular mission: to introduce golf, and
what guys are doing on their
the values associated with it, to young
people, especially those who otherwise
own. This is just another way of have not had access to the game.
getting that message out there.”
The numbers on this scorecard would
suggest success. The First Tee has more
than 200 chapters in 49 states, has
Individual choices
already expanded into five international
countries and can claim more than 3.5
Many players have a cause close
million participants.
to their heart. Ernie Els began
It’s the relatively new school program,
though, where The First Tee has really
his Els for Autism Foundation
seen growth. A byproduct of Golf 20/20,
in 2009, and has relocated to
the national school program provides
initial golf exposure to interested youth
Florida after his son, Ben, was
in their academic environment, instead
diagnosed with autism. For five years be touched differently. What’s cool is
of requiring them to find a way to a First
now, Rory Sabbatini has supported we’re all in a position to do something
Tee facility. More than 3,000 elementary
schools are participating—with physical
the Intrepid Fallen Heroes Fund and about it or to help out the situation at education teachers delivering the program,
the Birdies for the Brave program in some level.”
often assisted by PGA and LPGA teaching
professionals—and Joe Louis Barrow, Jr.,
support of military members and their CEO of The First Tee, expects that number
families. The Tiger Woods Foundation Inspiration
to exceed 4,000 schools by the end of
2010. The program is also available in 50
opened a 35,000-square-foot youth- Other ways the PGA TOUR is
U.S. military installations, with plans to
education facility in Anaheim, CA, redirecting its charitable approach
double that in the coming year.
“In the early years, we talked about
and has created programs nationwide is reaching out to tournaments,
affordable access through facilities, but
that have reached approximately 10 sponsors, volunteers and fans;
it’s really about using golf as a vehicle to
have a positive and consistent impact on
million children. chronicling a player’s involvement
the thinking and behavior in young people.
Education was also behind Phil with charities on PGATOUR.
Our school program has helped us with
Mickelson’s decision to get more COM; and providing television and
that, and it’s very exciting,” Barrow said.
“Golf is such a natural platform because
involved. In 2005, the Phil and Amy advertisement recognition. All will of the inherent values in the game.”
TOUR Mickelson Foundation launched Start be done in an attempt to build on the
Every First Tee chapter is an
independent, not-for-profit organization,
LEVY/PGA
Smart, a program annually assisting success that’s already taken place.
and relies on financial contributions
YN
CAR thousands of children in San Diego The PGA TOUR passed the
to operate. The PGA TOUR, LPGA Tour,
USGA, PGA of America, Augusta National
IMAGES;
with back-to-school clothing and $1-billion mark in charitable
Golf Club and Shell Oil Company were
supplies. contributions in 2005; it’s expected
founding partners and continue to
provide necessary monetary support.
FRANKLIN/GETTY
“I think it’s important for the TOUR to reach $2 billion within the next
“We need financial resources to continue
T
to get out the word on the charitable five years, proving that the initiative’s
to grow,” Barrow said. “The beauty is that
STUAR
individuals, corporations, and foundations
impact the TOUR has in each slogan—“Together, anything’s
BENSON,
have formed partnerships in each of these
T
community,” Mickelson said. “We’re possible”—can serve dual purposes:
communities because they recognize
ROBER
in a position to help charities, areas, a reminder of what’s already been
the importance of investing in the most
important asset that we have as a country,
HALLERAN,
people that we feel a connection accomplished, and an inspiration for and that’s our young people, because they
SCOTT
©
with. And each one of us is going to what’s still to come. ■
represent 100 percent of our future.”
PGA TOUR OFFICIAL ANNUAL 2010 223
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