MEDIA
International broadcasters
cover such renowned
PGA TOUR events as THE
PLAYERS Championship.
Expanding the
global reach
making a global observation. Despite
the economic downturn, appetite
for good content—across multiple
The PGA TOUR’s global broadcast expansion brings
platforms—hasn’t abated, so the
new and very welcome viewing opportunities to golf
TOUR is in increasing demand.
fans worldwide. By Dave Shedloski
Thinking globally
Earth-shattering news it wasn’t, at the primary means of distribution is The man charged with expanding
least not to the uninitiated in golf cir- broadcasting. the TOUR’s reach is Tim Leisure,
cles. But the October 2009 announce- The TOUR is very good at PGA TOUR Senior Vice President
ment that the PGA TOUR had secured delivering on both mandates. But it’s of International Television, who
a six-year extension with NEO Sports only recently that the expansion of joined the TOUR in 2006 when rights
E
for the exclusive broadcasting rights that distribution has caught up to the negotiations were brought in house.
of the TOUR’s tournaments in the unquestioned entertainment value. Leisure is a busy guy, keeping on top of
Indian Subcontinent beginning this a series of revolving deals. Currently,
year meant the world—or at least India’s commitment contracts with France, Germany and
another piece of it—to members of “The PGA TOUR is the premier Spain are up for renewal. An eight-
the game’s greatest circuit. golf tour in the world,” said Prasana year agreement with Sky Sports in the
Krishnan, chief operating officer for United Kingdom was announced in
Dynamic enterprise NEO Sports Broadcast Pvt. Ltd, “Our late 2009. The week we reached him,
The PGA TOUR is a dynamic renewal of broadcasting rights for six the India deal was announced, and he
American enterprise that attracts years is an indication of our interest had just hosted meetings at TOUR
the best golfers on the planet. It only and commitment in bringing high- headquarters in Ponte Vedra Beach,
stands to reason that while it imports quality golf to Indian audiences.” FL, with TV officials from China.
splendid talent, the TOUR, in turn, Krishnan was speaking provincially,
can export its product to all points prompted by a growing middle class Relevant markets
on the map. The product is prolific in India driving higher interest in “The nature of what’s happening is
golf tournament competition, and golf. But he might as well have been that the TOUR is thinking more
www.pgatour.com
PGA TOUR OFFICIAL ANNUAL 2010 219
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