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AGEM
The AGEM represents all its member
suppliers across the world of gaming,
whether they went to work for our member year. I get out there to identify and meet with the
including leading companies like Gary
companies as slot technicians or they went to work at right people.
Platt, Bally, Cammegh and JCM
a casino to work on machines, at least they would be I’m looking for suppliers to the global gaming
familiar with and have the knowledge to work on industry that have credibility and operate in
these devices, regardless of whether it’s an IGT slot or regulated jurisdictions, or that sell products to other
whoever. The money allowed them to start and grow AGEM members. Our membership is tiered, with
the program over three years; the final step is they’re Bronze, Silver and Gold associates. For example, at
finishing a slot curriculum textbook. That means the Bronze level we have bill validator companies,
college like the Atlantic Cape Community College in thermal printer companies, who sell up to the other
Atlantic City can then benefit from what has been members. At the Gold level, where the biggest slot
pioneered at the College of Southern Nevada. companies are, it’s only US$10,000 a year for
If you’re a slot technician here, you need to know membership. Silver is $5,000, Bronze is $2500. We
not only how a reel mechanism works but also how also have associate members, who only have to pay
the system works overall on a network floor. It’s a
different skill set to five years ago.
“I want active, engaged
CI: How do you find new members and what
members who bring real
kind of members are you looking for?
MP: When I started in this position in 2008, my
issues to the table, who have
background was such that I knew which members I
issues that AGEM can help
wanted to go after initially. We had all of 32 members
at the time, and the big slot companies with a global
them solve. I don’t want
reach were all members. But there were many
them just to join and then
companies who were not with us; one of the first
companies I went after was Novomatic. Getting them
never hear from them”
to join helped break down the barriers in Europe,
because we may have been perceived as the $1000 a year – they might be ad agencies, law firms,
‘American’ Gaming Equipment Manufacturers when that kind of thing. It’s very affordable, especially
in fact it’s the Association of Gaming Equipment considering the benefits.
Manufacturers. It was a strategic move to get one of I want active, engaged members who bring real
the best machine companies in Europe on board; issues to the table, who have issues that AGEM can
then the rest were, in those early months, a hand- help them solve. I don’t want them just to join and
picked list. TCSJOHNHUXLEY was a part of that, then never hear from them, I want them actively
there were Asian companies in that like Aruze, Casino involved.
Technology, EGT… I went down a list of prestigious
machine companies, an introduced myself to them in CI: How much has membership grown in the
this capacity, explaining what AGEM is up to and the time you’ve been on board?
benefits of membership. From those early days to MP: We had 32 members, now we have 84. It’s been
now, there’s a dozen or so machine companies that remarkable. I took this position for just that reason –
are still not members that I think probably should be; I saw so much potential in the organisation, all the
there are other suppliers, systems companies, table right people, all the right companies. It was
companies et cetera. I keep a running wish list, and languishing though, it just wasn’t gorwing, being
make the rounds of seven or eight gaming shows a active – it wasn’t sticking its nose where it should,
24 JANUARY 2010
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