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Footwear_Jan10_p4_8:Footwear_Jan10_p4_8 21/12/2009 12:09 Page 8
NEWS
French shoe agent takes lead Base London launches
as scent marketer Fish ’N’ Chips
Joel Travers, a former French elements. A different scent is
executive of Wolverine World created for each client; Air
Wide who is also an agent of Creative develops the scent by
foreign shoes brands at his determining which fragrances
own company Sacamalice, would be best adapted to the
Fish ’N’ Chips Peas
believes in thepower of scents environment and the type of
to stimulate customers to buy products being sold. Travers
certain types of products in equipped the welcome area of
the stores, in the same way Mess Around, the trade fair for
that music and visual interior fashion shows that took place
design do.Travers has become in Paris on Sept. 5-7, and the
president of the French VIP area of Who’s Next, the
subsidiary of Air Creative, a trade show for youthful,
company specializing in trendy fashion brands that
olfactory marketing. Air took place in Paris at the same
Creative is a Swiss company time. At Who’s Next, Travers
that works on neutralising also had an Air Creative stand.
New from Base London for floral and 80s influenced
odors, rather than masking
Summer 2010, a collection of prints are all on the menu,
them, without using chemical www.shoeintelligence.com
graphic heavy, printed canvas served up as a veritable feast
styles, inspired by music and of lace ups, slip ons,
modern youth culture to the espadrilles and lightweight
Manas wins first prize in the
young men’s footwear market. boots, on an original rubber
A mouth- watering selection of sole.
courses featuring geometric, www.baselondon.co.uk
2009 China Awards
Manas has won the first prize five years. The brand has also
for value creation in The 2009 opened three new corners in
Gibson London Footwear
China Awards, organized by an three different department
Italo-Chinese foundation in stores in South Korea on a
announce Irish Agent
collaboration with the Milano franchised basis, and their
Finanza newspaper. The Italian number is set to grow to 16 by
company is developing a 2012. Globally, the company is
Gibson London has announced start, so we already know
dedicated shoe line for the targeting deliveries of 1.5
the appointment of Nandi about their great credentials
Chinese market with the help million
Enterprises of Dublin to and reputation” says Mark
of a local design team. Manas pairs and sales of currency170 million
represent the brand’s footwear Husted, Base London’s Sales
has four stores in China and for 2009.
collection within Northern and Business Development
they should grow to 100 within www.shoeintelligence.com
Ireland and Eire. Charlie Manager, “The two brands
Demery and Andrea Splendori complement each other
of Nandi Enterprises will perfectly, so having Nandi
Shoe Zone restores profitability
commence, with immediately Enterprises carry both, seems
effect, by selling the Gibson like the obvious choice.
London SS10 footwear range. Gibson London Footwear
Shoe Zone managed to restore profit of £751,000 (€826,500- Base London, who have the blends classic styling with
profitability to the Shoefayre $1.2m) on sales of £63 million exclusive licensing agreement contemporary detailing,
and Stead & Simpson chains, (€69.3m-$104.0m) for the two with men’s tailoring brand reflecting Gibson London’s
acquired in September 2007 operations, which have been Gibson London, part of The cultural routes.Retailers
and January 2008, slimmed down considerably. BMB group, to produce a range wishing to arrange and
respectively, raising the The Shoefayre name has been of iconic British footwear appointment to view the
number of its stores to about dropped. Profit fell slightly to styles, already have strong Gibson London collection
800. Before their takeover, the £6.9 million (€7.6m-$11.4m) for links with Nandi Enterprises, should contact Nandi
two chains were together the Shoe Zone chain. Overall, “Charlie and Andrea have Enterprises directly on +353
making joint losses of about the group posted a pre-tax been the agents for Base 86 286 5645.
£10 million (€11.0m-$16.5m) profit of £8.1 million (€8.9m- London in Ireland since the
annually. According to the $13.4m) for the year on total
latest public financial records revenues of £237.6 million
available from the British retail (€261.5m-$392.1m), with a 12
If you're not familiar with Shoe Intelligence yet, why
company, filed for the financial percent increase for continuing
not subscribe to a three month trial? Send an email to
year ended last Jan. 3, Shoe operations.
sample@shoeintelligence.com for more information.
Zone reported an operating www.shoeintelligence.com
8

FOOTWEAR TODAY

JANUARY 2010
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