Footwear_Jan10_p16:Footwear_Jan10_p16 21/12/2009 13:45 Page 16
Editor’s Choice Special Focus
Alegria comfort footwear
Alegria
by PG Lite
A
new fashionable comfort shoe range, which is exciting and vibrant, yet quirky scribble patterns. The shoes do come in plain colours, but the sales are
has properties engineered to aid posture and ensure total comfort, is driven by the bright and fun orientated patterns of the brand.
now available for those on their feet all day. The launch in January 2010 is set to establish the brand very quickly in the
Called Alegria, the shoes come with an extra depth insole which UK market as the latest advertising has created a demand in advance.
contours to the foot with a memory foam and cork bed which is fully Silentnight Footwear will show the brand at Pure (Fo10) and Moda (FJ31) in
removable for custom orthotics, yet slots in perfectly to maintain stability. The February for the latest A/W collections, including boots which will retain the
lightweight outsole has a mild rocker formation which takes away the impact fun element of the brand.
pressure from heels and mid-foot. They are designed for women of a wide Alegria prides itself on its durability of wear over a long time
age group who demand a lot from their shoes, but also require fun which has enabled the brand to gain huge credibility in the
and total comfort, as well as style. notoriously difficult USA market. They are certainly one
Silentnight Footwear are the UK distributors for the brand and to watch out for in 2010.
will be stocking the original Classic clog in six colours as
well as the cute looking Paloma bar shoe. The three
sandals in the range will also come in
colours such as Bronze, Paisley and
Barcelona Fuchsia
Classic White Scribble
Barcelona Paisley
Classic Black Nappa
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FOOTWEAR TODAY
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JANUARY 2010
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