Footwear_Jan10_p36_38:Footwear_Jan10_p36_38 21/12/2009 14:13 Page 36
Footwear & Accessories: Preview
Pure London steps up a level
14/15/16 February 2010
A
s the capital prepares to become the international fashion focus for by celebrities
buyers and retailers alike, Pure London springs into season including Lindsay
introducing new sections within the footwear and accessory areas, Lohan, Kate Moss
creating a vibrant new atmosphere and providing visitors with a more and Katy Perry.
Ejecj/Prophecy
effective and enjoyable buying experience. The range will
With the largest ever collection of accessories and footwear on the Upper consist of leather
Level, Pure London is the ultimate one stop shop! This February the biker style boots, cute shoe boots and more glamorous evening shoes with
Footwear Hall unveils a new look splitting the brands into three areas, New striking detailing.
Showing alongside Steve Madden; Bronx, Ejecj/Prophecy, Irregular
Deesajer Choice, Fly London, Manas, Art/Neosens, and Marco Tozzi will be
introducing new collections. Miss L Fire will return to the show with their
funky and eccentric wedges, while Butterfly Twist will be back after a
fantastic show in August.
The Design Led section is set to showcase stylish ranges from the likes of
Chie Mihara, Belen Donate, Audley, Francesca Morichetti, Deesajer
Design and popular Brazilian brand Melissa, while New to Pure will
include Puro, Schu Chocolate
schubar, Paez shoes, Sara
Montrose and Ruby Brown.
Siena Xzane will be exhibiting their
glamorous range of footwear from
elegant peep toes through
to stunning Swarovski
encrusted platforms
Neosens
Mixing comfort with
style Unisa will be another
brand not to be missed along
to Pure Footwear, Trend Led and Design Led, allowing buyers to source
with V.T Collection, Velvet
collections more easily.
B, Arche, Soloro, Bourne,
The Trend Led section will include top footwear designer Steve Madden,
Birkenstock and Unze
who returns with his eye-catching Autumn/Winter 2010 collection adored
London.
Invest in Your Feet Today for Tomorrow...
Your Feet
Your Shape
Your SOLE
SOLE UK Ltd 0845 644 3742
sales@yoursole.co.uk www.yoursole.co.uk
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FOOTWEAR TODAY
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JANUARY 2010
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