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Care International
Care International challenges fashion and
retail sector
L
eading overseas development agency CARE International is poorest countries to educate them and teach them about their rights,
delighted to announce the launch of the fifth Prima Solutions making them less susceptible to exploitation.
Adventure Challenge, exclusively for the fashion and fashion retail Challenge participants can be sure their money is going where it’s
industry. needed most, as ninety one pence in every pound raised for CARE goes
This challenge, which is supported by Footwear Today, will take place in directly to fund their work overseas.
the stunning Exmoor National Park on 22nd May 2010. Teams from Neil is confident this year’s event will be the best yet. “The Prima
across the industry will hike, bike and canoe the distance of a marathon Solutions Adventure Challenge is one of the most fun and unusual
in a day. challenges in our calendar. Last year’s event was great fun and teams are
The Adventure Challenge offers participants an unusual, fun way of already looking forward to taking part again. We’re hoping to top our
testing themselves personally, as well as providing a refreshing and £60,000 fundraising record for the Prima Solutions Adventure
imaginative brand of team building amongst colleagues. Challenge, so we urge teams to get signed up!”
CARE Challenge Manager Neil Munro said, “This event is an excellent CARE’s Challenge Team offer participants expert advice on training
networking opportunity within the industry, and a great way of creating a and fundraising. The final challenge of the event will be
valuable rapport amongst colleagues. Past events have all been summoning enough energy for the post-event reception
extremely successful and we’ve had fantastic feedback from participants. where teams can toast the top fundraisers and celebrate
Team members have the opportunity to train, fundraise and complete the a great achievement.
challenge together, and there’s a huge sense of achievement- not least If you work in the fashion retail, wholesale or
because the funds raised will support CARE’s essential work overseas.” manufacturing sectors and are interested in taking part
CARE works in 70 countries helping 65 million of the world’s poorest in the Prima Solutions Adventure Challenge, visit
people find a route out of poverty. CARE’s work is of relevance to the
www.carechallenge.org.uk/primasolutions or call the
fashion industry, as projects include working with garment workers in the CARE Challenge Team on 020 7934 9470.
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FOOTWEAR TODAY
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JANUARY 2010
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