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Footwear_Jan10_p4_8:Footwear_Jan10_p4_8 21/12/2009 12:09 Page 7
NEWS
Double coup for Italian shoemakers on foreign trade front
Italy’s and Southern Europe’s up with a final compromise the anti-dumping proposal or month extension of the duties
persistent shoe lobby won two proposal for mandatory labels abstain, Urso gave it for except for Lithuania and
important battles in Brussels of origin on shoes and other granted that the Commission’s Slovakia, which abstained.
and Strasbourg. While, it has products imported from a proposal will pass. Several Abstention on such an issue is
not yet put out an official number of countries outside other meetings are planned on equivalent to approval in
document on this, the the European Union. the issue, however. Brussels. The anti-dumping
European Commission has Italy’s chief trade negotiator, Last Nov. 19, fifteen committee is only an advisory
stuck to its recommendation to Adolfo Urso, expressed great governments had voted body, and this time the
extend the antidumping duties joy after the representatives of against the Commission’s Commission overruled its
on Chinese and Vietnamese Germany, Austria and Malta in initial proposal to extend the opinion, as it did in 2006 when
leather shoes for 15months, the working group of the anti-dumping duties. They were 12 of its members voted
and a technical working group Council indicated that they will Austria, Belgium, Cyprus, the against the duties.
of the European Council of probably abstain on the issue Czech Republic, Denmark, The same goes for the
Ministers has indicated its of the anti-dumping duties Estonia, Finland, Germany, technical committees of the
support, reversing a negative when it comes to a vote at key Ireland, Latvia, Luxembourg, Council of Ministers, and it is
vote cast by the anti-dumping meetings of Coreper and the Malta, the Netherlands, still possible that some
committee of the Commission Council. As 15 of the 27 Sweden and the U.K. All the governments will again change
last November. At the same member states of the other member countries their positions in one direction.
time, the European Parliament European Union have said supported the European
urged the Commission to come lately that they would support Commission’s call for a 15- www.shoeintelligence.com
Annual growth of 4.5% predicted for the shoe market, driven
by the high end
The global footwear market is are more dramatic than the priced below €15 a pair, are Shoes priced between €50 and
expected to grow by an annual figures published so far by forecast increasing by 2-3% €100 percent are due pass to
average rate of 4.5% in value national statisticians. per year on average between 19% from 18%, those priced
between 2009 and 2013, with According to CVA, footwear 2009 and 2013. The turnover between €100 and €250 will
the luxury segment enjoying sales in Germany, 6% of the of footwear priced between rise to 9% from 8% and luxury
the strongest pace over the global market, will fall by 6.6% €15 and €50 is seen rising by shoes will reach 6% market
period. this year, while those in France, 1-2%, while sales of shoes share against 5%.
This rather optimistic which is also 6% of the market, priced between €50 and €100 www.shoeintelligence.com
forecast was presented by at should book a 4% decline. are expected to go up
the annual convention last China, which represents 5% of by to 2-4%. The two
month of Anci, the Italian the market, will instead enjoy a most expensive
footwear industry association. 4.3% increase in sales this segments will grow
It was based on research year. But from next year on, faster. Sales of shoes
conducted by Corporate Value the market should enjoy priced between €100
Associates (CVA) in behalf of constant growth, reaching and €200 should
Anci. €153 billion in 2010, €159 enjoy annual sales
According to CVA, global billion in 2011, €167 billion in growth of
sales of footwear are expected 2012 and €176 billion in 2013. 5-7%, and luxury
to drop by 2.3% to €148 billion Demand will be underpinned shoes, priced above
in 2009 from €151 billion in by a growing number of €250, should see
2008. The U.S. market, which women entering the labour annual sales rise by 6-
represented 31 percent of shoe market, consequently boosting 8%. The market share
sales in value in 2008, will their purchasing power; an of shoes priced below
experience a 9% drop in increase in low-cost imports €15 is set to drop to
turnover this year, according to and the spread of “fast 32% by 2013 from
the survey. Russia, which fashion,” offering constantly 33% in 2008, and the
represented 12 percent of the refreshed collections in the share for footwear
global shoe market last year, course of the year. The market priced between €15
will witness a 3% decline in will also benefit from a return and €50 will shrink to
2009. to economic growth and an 34% from 36%.
increase in the number of very Meanwhile the top-
More dramatic affluent people around the tier segments will all
The 2009 forecasts made by world. increase their share of
CVA for Germany and France Sales of economical shoes, the global market.
www.footweartoday.co.uk
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