Warm-up before a game
Countdown to kick-off
2010 will see the biggest sporting event ever to take
Vital experience
International SOS was a partner to
place on African soil. With the world’s attention on many of the big sponsors at the Beijing
south Africa, organizers and sponsors are working
Olympics, providing direct assistance
and support to guests in China. There
hard to ensure that everything happens perfectly.
the challenges were similar, with high
volumes of visitors landing in an
unfamiliar country needing travel,
security and – in some cases – medical
T
he World Cup is one of the most
Tan Mui Huat is the President and CEO assistance. That experience is directly
passionately followed sporting
for China at International SOS and has relevant to International SOS’ team in
events on the planet, bringing huge
wide experience of such major events, South Africa. “We’re building on the
economic advantage and prestige to the
most recently at the Beijing Olympics. success of the Olympics to deliver a
country hosting it. Between June 11 and
“For hosts and sponsors it’s essential similar program next year”, says Serena
July 11, 2010 a total of 32 national
that their guests have the most Garde, International SOS’ Sales and
football teams will compete in ten
enjoyable, comfortable and safe Marketing Director in Southern Africa.
venues across South Africa. It’s a unique
experience possible”, he explains. More recently, the team gained vital
opportunity for companies to entertain
“Every aspect of each guest’s visit must experience as a partner to Visa during
important clients in style and for
work like clockwork, from booking the 2009 Football Games hosted in
corporate sponsors to build their brand
their tickets and taxis, to getting South Africa in June. Widely considered
and reputation on a world stage. While
medical help if needed, and keeping as a dress rehearsal for the larger
the fascination and beauty of South
them safe on their travels. Making sure tournament in 2010, the event was a
Africa have never been in doubt,
this happens requires detailed planning chance for the organizers and their
speculation has arisen in the media
and a whole raft of logistics to pull partners to do a ‘test run’ of systems.
about the challenges that the local
everything together.” “The Games in June went well”, says
organizing committee is likely to face.
Christine Marincowitz,
HotlIne - Issue 2 3
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