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NiNews
2009 London return hailed a success
As the doors closed on BPA Baby & Child 2009 the general consensus from both exhibitors and visitors was
that the move back to London was a good one. BPA Baby & Child offered a huge variety of products which
was fantastic for retailers and many of the show’s regular exhibitors reported their best show ever. As sponsors
of the Launchpad, Nursery Industry talked with a number of new and established companies whose stories we
bring you in our show review on pages 6&7.
In other news, Peter White has resigned from his position as Chief Executive of the BPA and will leave at the
end of October to take up a new position as CEO of a larger trade association.
Chairman of the BPA, Andrew Ratcliffe issued this statement on behalf of the organisation: “The resignation
of Peter is a sad event for the BPA because under his leadership the Association has grown in both role and
contribution to our industry - growth that will be important to maintain.
“I hope you will join me in thanking Peter for his contribution during his time at the BPA and wish him well
in his new role.”
www.b-p-a.org
Exclusive wholesale distribution for Floppeze and
Botty Buddy confirmed
Baby Brands Direct has just announced that it has been given exclusive wholesale distribution rights for the Floppeze
Nursing Pillow and the Botty Buddy Change Mat.
Stock is available for immediate delivery. Minimum carriage paid orders and new accounts minimums are £200. A
drop ship facility is available and Baby, Gift, Nursery, Toy and On-line Traders are all welcome.
www.babybrandsdirect.co.uk
Looking forward
New Tigex Bath wins top Kind + Jugend Award
Tigex has won the coveted Kind + Jugend Innovation Award for its new Evolution
to Harrogate
Baby Bath with Removable Bath Ring in the baby care category. Key features include
detachable arms so that it can be safely installed onto an adult bath; two
‘evolution’ bathing spaces, each with a comfortable, anti-slip surface (one for
Now that K+J and Baby & Child
newborn to 6 months, the other for older babies); and an innovative
have been and gone, Harrogate is the
detachable bath ring.
next major trade show in the exhibition
For bathing a newborn, a special indentation provides a resting place for
calendar of the Nursery Industry so
the parent’s forearm so that a small baby can be comfortably supported in
although March may seem a long way
the lying down position. From 6 months the child can sit safely at the other
away, preparations are very advanced.
end of the bath, supported by the removable bath ring, which can be
There is no space at all in Halls A, B,
clicked into place around them (so much easier than struggling to feed the child’s
C or Hall M. Hall Q which is the largest
legs into a conventional bath ring).
Hall has over 60 companies confirmed
The judges at Kind + Jugend commented: “This baby bathtub grows with the child from infancy to
and space is getting very tight. The level
around 18 months, while also reducing daily water consumption through the adjustable dividers. An important
of enquiries is the last three weeks is at
argument for this decision was the fact that the product can be safely installed onto a bathtub, and therefore also
an all time high from all sectors of the
reduces physical strain on the parents.“
industry, with a huge number of new
www.cheekyrascals.co.uk
companies booking stands.
Harrogate covers all products from
0 – 4 years of age and goes from
Build-A-Bear embraces Performance Brands
strength to strength, year on year, with
most of the major companies such as
Performance Brands is pleased to announce that it will represent the licensing rights
Britax, Chicco, Silver Cross, Hauck,
of the Build-A-Bear Workshop. The Build-A-Bear Workshop offers the opportunity
Graco and Jáne returning again for
for children to build themselves a custom-made stuffed animal. The toys are
2010. It’s great to see Tomy returning
fashioned in workshops and customers can choose from over 30 different animals
to Harrogate after missing a couple of
and a variety of outfits and accessories.
years too.
Brand building specialist, Performance Brands has already expanded its kid’s
Harrogate is a major UK trade show
brand portfolio by signing new properties including Planet Cook and Numberjacks.
and is gaining more and more of a
The Build-A-Bear brand follows its policy of only working with kid’s brands which
reputation in Europe for being an
encourage learning and social interaction.
exhibition to attend and this is proven
“We are looking for licenses in other markets with brands whose values align
by the large number of foreign
with those of the Build-A-Bear concept and have the same target audience,” said
companies that exhibited in 2009 and
David Ball, joint MD of Performance Brands. “We are looking forward to working
also several booking already for the
with the Build-A-Bear Workshop. It’s a truly amazing concept that encourages
2010 exhibition.
creativity and imagination in children.”
www. nurseryfair.co.uk
www.performance-brands.com
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NURSERY INDUSTRY
•
NOVEMBER 2009
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www.nursery-industry.co.uk
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