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NiStokke
Stokke
®
Goes from
November 2009
Strength to strength....
Despite the current economic challenges Stokke® has had an
amazing 2009, with record sales right across our product
portfolio. A major part of this success was delivered by
developing our strong retail partnerships, and working closely
with them to support and identify opportunities for growth. Of
course our growth this year has also been driven by our
exciting new product developments.
Our new bedding collections are all Oekotex class 1 certified and we have
The Tripp Trapp® trend collection early in the year saw the colour range of
also teamed up with Natural Mat who are now offering an Organic Coco Mat
our best selling product grow even further. Now offering twelve contemporary
mattress that they have made especially for Stokke®.
choices – and with that, something to fit seamlessly into any modern or
Stokke® Xplory® continues its phenomenal growth – any of you who were
traditional interior.
present at the Earls Court Baby Show will vouch for the fact that there were
As consumer finances are limited, we are seeing parents make more
Xplory’s everywhere! Xplory’s and hundreds of our I Love Stokke® reusable
informed choices about where to spend their money – and they are choosing
shopping bags!
multi function products that they know will last. When buying a Tripp Trapp®
The bags are just a small part of our significant media investment this year –
you are not buying just a highchair but a chair that will adapt and grow to
as we continue to raise consumer awareness through print, online and social
offer an ergonomically correct place to sit, eat, study and play throughout your
media campaigns.
child’s life and well into adulthood.
We know that a significant number of Stokke® customers (we like to call
With a seven year warranty on all parts (the same as our Nursery range)
them Stokke® Lovers!) who understand the child centric nature of our
Tripp Trapp® also makes the perfect chair for restaurants, cafes and
products don’t stop at just a Tripp Trapp® or just an Xplory®, they go wild and
commercial businesses. Jamie Oliver thought so when he decked out his pasta
buy the whole collection! We have an amazing tribe of brand advocates who
restaurants and many others have followed suit. We have now sold over
shout Stokke® for all to hear – this makes us really proud.
7million Tripp Trapp’s worldwide, which makes Tripp Trapp® one of the world
Of course we have reason to be proud, this year we have picked up more
best loved High Chairs!
awards for Table Top, Tripp Trapp® and Xplory® and we have been once again
Beautiful new textiles, a stunning luxurious hooded towel, the eagerly
shortlisted in this years Mother & Baby awards. Tripp Trapp® also has the
awaited Stokke® Xplory® Cup Holder and a new slim line Stokke® Care™
honour of being featured in an exhibition called ‘Seating for Kids’ that runs
complete this years new product offerings and we have some truly amazing
from February 2010 at the V&A.
new development just around the corner in 2010.
We are working very closely with our retailers over the next few months,
Tripp Trapp® may be our most famous product – and why shouldn’t it be? It
supporting their in-store initiatives and creating some great promotions and of
has had 37 years to build up a loyal following, but we are also seeing
course all of our activity is supported by our on going PR campaign.
exceptional growth in Stokke® Sleepi™ and Stokke® Xplory®.
:
Sleepi™, is a beautiful sleep system – that again parents are buying into due
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Web: Stokke.com
to the longevity of use and space efficient design. Suitable from birth to
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Twitter: www.twitter.com/stokkelovers
around five years as a bed it can then be transformed into a sofa or two chairs.
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Press contact: Sian@asclearas.com
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•
NURSERY INDUSTRY
•
NOVEMBER 2009
•
www.nursery-industry.co.uk
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