Ni Nov09 PG22-25:NOV_08_p.6-13_News_legal.qxd 27/10/2009 14:23 Page 22
NiCar Seats
& Accessories
Sharing the journey with your customer
In terms of safety, a car seat is one of the most important purchases travelling backwards in the
your customer will make, and they will expect you to have the event of a head-on collision,
knowledge and experience to help them get it right. It is vital that you and this applies to both
check the selected seat fits safely in your customer's car before they children and adults alike and
leave your store. We also recommend that you fit the seat before in other modes of transport,
teaching your customer how to do it themselves, so that should it be like rail for example.
removed, it can be fitted safely back in place again afterwards. "We recommend that
In July this year, The British Medical Journal (BMJ) carried out a study parents keep their child in rear
into car seat safety which concluded that rear facing car seats should facing infant carriers for as
be used until the age of four. Before this it was advised that babies be long as possible and not to switch to a more convenient forward
placed in rearward facing baby seats and not moved to a forward facing seat at the earliest opportunity. However, most parents globally
facing seat until they weighed at least 9 kgs and could sit up unaided. will eventually make the change because rearward facing child car
Once a child is above the maximum weight for a rearward facing seat seats are simply impractical in most situations. They take up a large
or the top of their head is above the top of the seat, the advice was to amount of room in the car, usually necessitating the front seats to be
move them into a forward facing seat. moved forward and they don't even fit in smaller cars."
However, the BMJ's study brought some aspects of this advice into "The most effective way to improve child safety in car seats is to
question, causing confusion among parents and even some retailers, ensure that the child is correctly fitted into the seat and the seat is
nationwide. Worryingly, also in July, a survey published by Which? correctly fitted into the car." The BPA's research has shown that an
found that more than a third of parents underestimate the age or incredible 75% of children's car seats are fitted incorrectly, which,
height at which a child can travel without a car seat. whether forward or rear facing, means the child is in danger should a
The law states that parents must use an appropriate child car seat collision occur.
when carrying any child up to 135cm (4ft 5in) or until they reach their On a lighter note, we all know that children get bored on very long
twelfth birthday. Only around four in ten parents got this information car journeys, so a range of accessories that allow parents to
correct when questioned by Which? concentrate while driving should also be offered. From sun canopies
Thankfully, the Baby Products Association (BPA) issued a statement and sun blinds to head support cushions and travel blankets, there are
shortly after the BMJ's announcement to help clear up any questions a range of accessories designed to make the journey more
consumers may have had about the safest way to travel. The comfortable. A car tidy is also a great way of storing books and toys
Association agrees that there are safety arguments that support for the journey, making them easily accessible when required.
‘Kiddy Design’ new range
Making the journey more fun
‘Kiddy’ has come up with a new fabric theme
From the softly jangling Tag Along Chimes and friendly Barn Babies animals to
as part of the KIDDY DESIGN collection
super-cool multi-featured Dice Dice Baby and musical Car Seat Buddies,
that appeals instantly to children and
Infantino has a great range of baby toys that are perfect accessories for car
their parents at the same time. The new
seats and guaranteed to keep baby entertained on their travels.
Capt’n Sharky range is full of fun with
Tag Along Chimes is a fun, colourful pair of jingling jangling toys that fasten
the pirate’s favourite friends on board
easily around the car seat handle to soothe and entertain baby. Barn Babies is a
and a free bandana to wear, yet its
set of 3 soft farmyard friends with linking rings to attach to pretty much
colours are so understated and stylish it
anything, featuring a variety of bold patterns, bright colours, textures and
looks great against modern car
teethers for baby to explore. With Dice Dice Baby, there’s no need for baby
upholstery. Deep black cotton is
to be jealous of Dad’s fluffy dice hanging from the rear-view mirror, as they
highlighted by soft jersey in grey with
can now have their very own set of soft dice loaded with features for baby
two white horizontal bands across
to discover.
the back giving a seafaring feel.
Available in Infinity Pro (group 1),
Comfort Pro (group 1/2/3) and
Discovery Pro (group 2/3), this
design captures a child’s
imagination just as they begin to
enjoy acting out role play and
making up stories.
a73
Tel: 01494 435 103
a73
Web: www.infantino.com a73
Tel: 0800 747 1700
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Email: info@kiddy.uk.com
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•
NURSERY INDUSTRY
•
NOVEMBER 2009
•
www.nursery-industry.co.uk
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