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NiSafety
in the Home
Home safe and sound
The subject of safety is one that we have covered on a number of occasions.
Why? Because it's at the forefront of every parent's mind and as an industry, it
is central to everything we do.
Highlighting the need to keep children safe from poisonous substances,
Directgov says that every year around 26,000 children under five are taken to
hospital with suspected poisoning. Kitchen equipment, cooking and food and
drink meanwhile, are responsible for more than half of burns and scalds. Every
year over 390,000 children under the age of 15 are taken to hospital with
injuries resulting from a fall at home or in the garden. As an industry, we have
a responsibility to provide products and advice that help guard against such
accidents happening in the first place.
From room and bath thermometers to heat reactive feeding equipment and
The NHS says that accidental injury is one of the biggest single causes of
first aid kits placed near the counter as ‘add on' sales, there are many products
death in the UK for children over the age of one. More children die each year
out there designed to ease concerns about safety. As a retailer, a full
as a result of accidents than from illnesses such as leukaemia or meningitis.
understanding of the range of safety products required for the home will help
Many of the accidents that happen in and around the home could be avoided,
you to empower parents to make positive, potentially life saving changes. While
it says: "By identifying and understanding potential accident risks in the home,
no safety product is ever a substitute for adequate parental supervision and
it is possible to take some basic steps that will keep your children safe and give
though we have covered only a small but vital selection of products here, there
you peace of mind." Good retailers like you are in a perfect position to help
are so many more you could source for your shelves in addition to those that
customers understand the level of risk by talking at length with them about the
help promote safety outside of the home.
layout of their home and their daily routine, before suggesting a range of
The Baby Products Association suggests that parents ask themselves a
products that offer some protection.
number of questions, including:
From fitting blank covers into empty sockets, to using safety gates at the top
WILL MY BABY BE SAFE USING THIS PRODUCT?
and bottom of the stairs and covering sharp edges of furniture with protectors
HAS IT BEEN TESTED TO THE RELEVANT BRITISH, EUROPEAN OR
- your customers will require products that facilitate only the highest level of
INTERNATIONAL SAFETY STANDARDS?
safety. The ROSPA suggests that fireguards be fitted to any open fireplace and
DOES IT MEET THE REQUIRED EUROPEAN LEGISLATION?
large expanses of windows or glass have brightly coloured stickers applied to
As a retailer, it is vital that you can answer all of these questions, in addition
warn of potential danger. The organisation also suggests that parents use a
to a host of others that focus on the individual concerned, before closing the
securely fitted safety harness in a pram, pushchair or high chair; that safety
sale. Your customers will be relying on you to sell only those products that are
gates comply with BS 4125 and smoke alarms BS 5446, regularly checked. For
manufactured to the highest safety standards and to advise of their limitations
full safety advice please visit the website at www.rospa.com.
in guarding against accidents.
First Aid kits for babies
Mr. Men brings fun,
®
colour
and young children
and safety into the home
A child’s home can be a dangerous place. Unfortunately, as they are there most
LCR Hallcrest’s successfully
of the time, it can be a place where accidents happen. There are plenty of
launched range of child safety
things parents can do to make their home safer, but it’s essential they have a
temperature monitors now
well stocked first-aid kit to hand.
incorporate the classic Mr Men®
In steps Baby Aid, a perfect first aid kit for babies and children. It is ideal for
characters bringing fun, colour
keeping at home. And because it’s so compact it’s also an essential piece of kit
and safety into the home. Seven
for those little scrapes and knocks when they’re out and about. Baby Aid looks
useful safety products are
stylish and fits easily into any handbag or changing bag. In fact it is so small
included in a handy gift pod: Mr
and unobtrusive that parents will definitely want several, one for home, one in
Men® Fever Thermometer,
the car and one to carry with them. Bursting with 33 items there’s first aid
Bedroom Thermometer, Mr
supplies from plasters, Burnshield gel and thermometers to Brave Little Star
Tickle® Bath Thermometer,
stickers as well as pediatric first aid advice on CPR and other essentials.
‘Too Hot’ Safety Labels, a Colour
Change Baby Feeding Spoon, a
Mr Men® Anti-Scald Gauge and
Mr Men® Fridge Thermometer.
Additionally, Mr Tickle® Bath
Thermometers, Mr Men® Height
Chart/Room Thermometers,
Little Miss Sunshine® and Mr
Happy® Room Thermometers
are packaged and available separately.
View www.babysafetemperatures.com
to see the complete range of child
temperature safety products that your
outlet shouldn’t be without.
a73
Tel: + 44(0) 1244 817107
a73
Web: www.babysafetemperatures.com
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Tel: +44 (0)20 8878 9988
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Web: www.babyaid.co.uk
www.nursery-industry.co.uk
•
NOVEMBER 2009
•
NURSERY INDUSTRY
•
17
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