26TH OCTOBER 2009 PP 01-12 TO USE:Layout 1 21/10/09 15:51 Page 6
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S N I P P E T S
TEC HNOL OGY
HP: AS GREEN AS IT EPSON’S NEW TECH SLIMS CAMERAS
GETS
Newsweekhasreleaseditslistof SeikoEpsonCorporationhas productswithhigherresolutionsand allowcamera
thegreenestcompanies2009and announcedthatithasbegunvolume morefeaturesatevenlowerprices.In manufacturers to
Hewlett-Packardhascomeouttop. productionofanewhigh-temperature recentyears,moreandmore eliminatethemirrors
Astheoverallwinner, HPreceived polysiliconTFTcolourpanelfor consumershavebeenswitchingfrom andpentaprismsneeded
ascoreof100foritseffortsin electronicviewfinders.Measuringjust compactcamerastoSLRunitsin foropticalviewfinders,
reducinggreenhousegasemissions 1.2cmdiagonally,thenewpanelsoffer pursuitofbetterperformanceand enablingmuchsmaller
throughoutitssupplychainand SVGA(800xRGBx600)resolutionin imagequality,drivingtheneedfor andthinnercamera
removingpotentiallytoxic red,greenandblueforatotalof1.44 smallerandthinnercameraswith bodiesandlettingusers
substancesfromitsproductrange. megapixels.Thenewpanelsare videoandotherfeatures. Epson'snew capturetheimagethey
targetedatcameramanufacturersfor panelsmeetthisneedandopena see.Inaddition,theuseof
useaselectronicviewfindersinmid-to wholeworldofpossibilitiesforDSLR acolourfilterpreventsthe
MICROSOFTSTORE high-enddigitalsinglelens(DSL) cameras. colourbreakupthat
OPENING cameras.Competitioninthedigital Epson'snewpanelusesananalog tendstooccurwithother
WiththelaunchofWindowsSeven cameramarkethasreachedafever drivertorecreatesmoothgradations systemswhenshootingfast-moving
comestheopeningofMicrosoft’s pitch.Companiesarelaunchingnew andanaturalsoftness. Thispanelwill subjectsandwhilepanning.
firsteverbrandedstore.Locatedin
Scottsdale,Arizona,itisthoughtto
ADVERT ISING
bethefirstofaplannedchainto
helpMicrosoftcompeteagainst
CONSUMER WATCHDOG CRACKS DOWN
Apple’sbrandedhighstreetstores,
OFT ON A MISSION TO WIPE OUT MISLEADING ADS ONLINE
buyafullypriceditem.Comparisonsites
withthenextopeningexpectedin
andthemethodofadvertisingwhich
California.PCs,mobilephones
Onlineretailershavebeenwarnedthat toencouragebusinessestocompetebut targetsconsumersbasedontheirweb
runningMicrosoftsoftwareandthe
theywillfaceactioniftheirdivertsor toeffectivelyprotectconsumersand browsinghistorywillalsobeexamined.
Xbox360consolearetobethe
practicesaremisleadingandbreach ensuretheirrightsareupheld. Whilsttheinvestigationwon’tbe
stapleranges.
consumerlawbywatchdogOFT.A AmongstthepracticestheOFTwillbe restrictedtoonlineadvertisingandsales,
directoroftheOFTsaidthattheaimwas lookingoutforareanypotentiallydodgy thisareawillbeunderthemostscrutiny
time-limitedofferswhichclaimtoexpire andit’shopedthatthismaylevelthe
onacertaindate;referencepriceswhich playingfieldforhighstreetretailerswho
inflateoriginalpricestomakediscounts finditdifficulttocompetewiththe
appearlarger;andbaitingsales,which perceivedbetterdealsavailableonlineif
offerdiscountsonalimitedsectionof itisfoundthatunfairorunethical
itemsbuteventuallyleadthecustomerto practicesareindeedtakingplace.
APP OINT ME NT
TAOPIX GROWS AND
APPOINTS MARKETING
TEAM
andnowhaveadistributionnetwork
thatnowcoversmuchoftheglobe.
Thisnewdepartmentwillensureour
Taopixhasannouncedthe distributionnetworkandcustomers
establishmentofamarketing canbequicklyandconsistentlykept
departmentandappointedthree uptodatewiththelatest
communicationsspecialiststotheteam developmentsatTaopix. Iseethe
tohelpsupporttheglobalexpansionof establishmentofthemarketing
itsphotobooksoftwarebusiness.The departmentasacorecomponentof
newdepartmentwillprovidethe thefuturesuccessofourinternational
companywithadedicatedmarketing salesstrategy.”
resourcetohelpdriveitsgrowthplans DianneMoralee,thenewMarketing
intheinternationalphotobookmarket. DirectoratTaopixsays:“Withthe
DianneMoraleetakesuptheroleof photobookmarkettakingoffright
MarketingDirector;GemmaBrownis aroundtheglobe,thisisagreattime
thecompany’snewGraphicDesigner tobejoiningTaopix.Taopixhasa
andFayeStephensonisthenew clearvisionforgrowthinamarket
MarketingCo-ordinator. thatishugelydynamic,
SaysJamesGray,CEO, fastmovingand
Taopix:“Weopenedour developingataveryfast
AsianandUSofficesthisyear rate.”
06 PIXEL
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