26TH OCTOBER 2009 PP 01-12 TO USE:Layout 1 21/10/09 15:45 Page 3
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S O A P B O X
S N I P P E T S
IT’S NOT EASY TO BE
GLAD YOU’RE
POSITIVE - BUT LET’S TRY
READING
So, your Pixel has made it through
the post, or failing that you’ve
KEVIN LEADBETTER, CLEVELEYS PHOTOCENTRE picked it up online – well done!
(ON THE LEFT IN THE PHOTO) While you’re there, why not sign up
for the forum at
www.pixellive.co.uk? Registration’s
I have been asked by the nice you I am sure. If we had a pound for decided to plaster the front window quick and easy and once you’re in,
people of Pixel to quickly put down every time someone asked us if we with pictures of cameras and then you can have a gossip about the
a few thoughts to contribute to the did camera repairs, I would be retired get people in who then may buy trade, with the trade!. What more
magazine. What an invitation! in the Algarve! them or something else. We then could you ask for?
Now I can have a really good My first thought was to present a list looked for high margin items to fill
moan and get off my chest of gripes as a series of bullet points. the shop - frames, albums,
everything that has been bugging That would have been easy. But, then accessories and so on. And of
©
A
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e
n
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me and keeping me awake at four I said to myself -no! course we went on the internet.
:
D
r
e
a
m
s
in the morning - they even said I I will use the opportunity to say The one thing that has been in our
ti
m
e
.c
o
m
could be controversial, if I want. I something positive instead. We are favour is that when our lease ended
could mention the customer who still in business. We have paid all our a few months ago, the economic CONTACTS &
asks me to inspect a camera he bills (well most of them). We have climate meant that we could move
CREDITS
bought from Argos but I won’t. I managed to find ways of making to a much larger shop for not a lot
might have included the repeated money by teaming up with other more outlay – a positive side to the EDITOR
request we hear to match an people and companies. So now we gloom.
Laura Knight
Tel: 01323 433701
internet price but I won’t bore you do video transfers and sell The one thing for certain is that l.knight@parkview-publishing.co.uk
with that. You won’t want to hear photographic artworks and canvases. everything changes and it is our
EDITORIAL ASSISTANT
about the delivery that arrived with We know of some camera shops who adaptability that will keep us going. Julie El’Roubi
the wrong camera in the box do not sell cameras and we have That is what makes being in
Tel: 01323 411601
julie.er@parkview-publishing.co.uk
because it will have happened to toyed with that idea but in the end business so challenging.
PRODUCTION MANAGER
Clare Fermor
Tel: 01323 433700
Trade Marks
LEGAL BRIEF
clare@parkview-publishing.co.uk
SUBSCRIPTIONS
Julie El’Roubi
Tel: 01323 411601
julie.er@parkview-publishing.co.uk
ADVERTISING
Protecting intellectual property is not just for large multi- trade mark without your permission. The trade mark is also Lee Mansfield & Simon Skinner,
national corporations but can be just as important to the property owned by you. This means you can sell it,
Rob Collyer
Tel: 01323 411601
small business owner. mortgage it or licence its use to others in return for payment
If you are running a business, proper protection of your of a royalty.
MANAGING DIRECTOR/
PUBLISHER
intellectual property can prevent the loss of a valuable asset. To make an application to have your name or other trade Lee Mansfield
One of the most important intellectual property assets of a mark registered in the UK you must apply to the Intellectual
Park View House, 19 The Avenue,
Eastbourne, East Sussex BN21 3YD
business is its trade mark. Every business has at least one Property Office (IPO) using the official form accompanied Tel: 01323 411601
trade mark and most have several, but unless a trade mark by the appropriate fee. Careful preparation of the
lee@pixelmagazine.co.uk
is registered it is extremely difficult, and expensive, to application is crucial, as most parts of the application cannot MARKETING DIRECTOR
protect. A trade mark is defined as any sign which be amended, proper advice from a trade mark specialist
Simon Skinner
Tel: 01323 433707
distinguishes the goods and services of one business from should be sought before applying for registration. The IPO simon.s@parkviewmedia.co.uk
another. Any sign that can be represented graphically and is fee for applying for registration is £200 for one class of
MEDIA DIRECTOR
capable of distinguishing the goods and services of one goods or services and then £50 for each other class which is Linda Grace
business from another is potentially registerable. Most trade applied for, in addition to which there will be professional
Tel: 01323 433704
marks consist of words, slogans, logos, letters and numerals fees if you have the application professionally prepared. ACCOUNTS
but can also be smells, sounds and colours. Registering your Once registered the trade mark will stay valid for 10 years,
Caroline Morley
Tel: 01323 433703
sign as a trade mark in the UK will give you exclusive rights after which you can apply to have it renewed. It is important caroline.m@parkview-publishing.co.uk
to use your mark for the goods and/or services that it covers to be aware that a trade mark registration is much more
PRINTERS
in the UK. If you have a registered trade mark you can use important as a legal asset than a domain The Ghyll Print, Heathfield,
the ® symbol next to it in order to deter others from using it. name or company name, when enforcing
East Sussex
Registering your sign as a trade mark will also allow you to your rights against other traders, or when
No part of this magazine may be reproduced by photographic, electronic or
mechanical means or stored in a retrieval system or republished in any form,
without the written permission of the publishers. © 2009
more easily take legal action against those who use your selling your business.
© Copyright 2009 Pixel magazine
Forfurtherinformationonanyintellectualpropertyissues,pleasecontactJonFieldenofGaby
HardwickeSolicitorsat:jmf@gabyhardwicke.co.uk.
01323435900 www.gabyhardwicke.com
PIXEL 03
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