26TH OCTOBER 2009 PP 01-12 TO USE:Layout 1 22/10/09 09:59 Page 1
D I G I TA L : P H O T O : V I D E O : N E W S
VOLUME 21 NUMBER 32 26TH OCTOBER 2009
M E M O RY
S N I P P E T S
CONSUMERS WOULD RATHER LOSE THEIR ONLINE SELLERS HIT
CAMERA THAN THEIR PHOTOS
BY POSTAL STRIKES
Fear of delivery delays is sending
shoppers back onto the high street,
NEW RESEARCH REVEALS THE TRUE IMPORTANCE OF BACK UP STORAGE.
say experts. The Interactive Media in
Retail Group has announced that
Although 94% of consumers consider photos and 90% had digital music or of their valuable digital files, including more than half of online sellers have
their digital content to be valuable, 42% films. 31% of the respondents saved all their photos. Only 18% of the made arrangements to bypass Royal
have, at some time, lost digital photos, of their digital content on one computer, respondents used a hard drive as well Mail but many still fear consumers
music, films or files, according to which is unsafe. This is remarkable, as a computer, revealing a massive will not be confident buying online at
respondents to a survey by Sitecom since 80% said that they would rather potential for sales to consumers who this crucial time. Amazon.co.uk has
among more than 5,000 consumers in lose their digital camera than their treasure their media… reportedly cancelled its contract with
11 European countries. digital photos. If the user's computer Royal Mail for parcels over a certain
99% of the respondents had digital crashes or is stolen, they would lose all Read more on page 12. weight and eBay has published
advice for its sellers.
D E A L E R S U P P O RT
OLYMPUS PEN MAKES TV DEBUT
RECORD PROFITS FOR
APPLE
AD CAMPAIGN TO BEGIN THIS AUTUMN - BUT WHO IS THE STAR?
Apple has posted its best set of
quarterly results ever for the three
Despite some press reports suggesting
months to September 2009. Profits
the demise of TV advertising, Olympus
were up to $1.67 billion (net) – an
clearly believe it to be the most powerful
increase of 47%. Mac and iPhone
way of getting across a message to a lot
sales were up seventeen and seven
of people in a short space of time.
percent respectively, boosted by new
Following the popularity of the Tough ad
model releases. Conversely, iPod
(with the boy and his dog, filmed in
sales actually reduced in numbers for
Epping and last shown in 2008),
the quarter.
Olympus are rolling out a number of
UK produced spots for the PEN E-P1,
with the first set to break on Nov 16th
ELECTRONICS STILL
and run through to Christmas with a
ON XMAS LIST
total spend said to be around £3m. resonance with British audiences. All Recently awarded the title of
Consumers are still intending to
Media includes the main terrestrial that has been revealed is that “a European Camera of the year the E-
splash out on gadgets, says the
commercial channels and satellite, with Hollywood A list star”, and it’s hinted P1 is the first of many "PEN's and we
Consumer Electronics Association.
the reach set to exceed by some way they may be an Oscar winner, is set to hope to have more news on that soon
Last week, at it’s annual Industry
that achieved by the Tough ads. The front the ad. Team Saatchi have come too. Olympus believe this is a sector
Forum, the CEA predicted at least an
company are playing the exact details up with a series of story-lines that are that still needs explaining to potential
8% gain in spending in the sector this
close to their chests but have said that designed to highlight the unique customers, particularly less
Christmas period. It was also
the ad is being produced in the UK, for category which has been the main technologically savvy buyers, and that
reported that four out of the top ten
the UK, just like the Tough as they feel selling focus of the PEN: “It is not a the ad will be the first high impact
items on the average adult’s
this has the greatest impact and compact, it is not an SLR. It's a PEN.” step.
‘Christmas list’.
INSIDE: SOAPBOX AND COMMENT PG 3 BEHIND THE COUNTER PG 7 REVIEW ROUND UP PG 7
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