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> > M E M O R Y F E A T U R E
M E M O RY F E AT U R E
DON’TFORGETTHEMEMORY!
Results of Sitecom’s research:
MEMORY IS A MUST HAVE FOR A VARIETY OF REASONS,
• 99% of the respondents have digital photographs.
DEPENDING ON THE CONSUMER. ALMOST EVERYONE
• 65% of the respondents have more than 5,000 digital
NEEDS SOME SORT OF ADDITIONAL DATA STORAGE IN THIS
photographs.
DAY AND AGE.
• 90% of the respondents have digital music or films.
• 31% of the respondents save all their digital content on one
Fortheunder25sinparticular, someoneelsedoesgetholdoftheir computer.
portablememorystorageisallpartof memorydevice,theirinformation • 44% of the respondents save all their digital content on more than
themediasharingphenomenon. shouldbesafe.Highreadandwrite one computer.
Savingtheirphotos,videos,songsetc speedsarealsousefulforthe • 94% of the respondents consider their digital content to be
onamemorystickallowsthemto professionaluser. valuable.
easilytakethemtofriends’housesor Theproblem,forthosewhousedigital • 80% of the respondents would rather lose their digital camera
outandabout,andmanycollege mediaforaliving,isthatwhenfilesare than their digital photographs.
coursesandsomeschoolsnow lostordamagedthere’softennothing • 42% of the respondents had lost digital content at some time in the
recommendstudentscarrya‘dongle’ thatcanbedonetoretrievethem.The past.
tosavetheirworktosothattheycan morelargefilesstoredonacomputer
easilymovebetweencomputersand that’sbeingworkedoneveryday,the
takeworkhome.itfollowsthatthey sloweritwillworkand automaticbackupfunctions.Theseare
wantthistobeanaccessoryinthe thehigherchance attractivetotheconsumerbecausethey
fashionsensetoo,somemorydevices thereisthat are“foolproof”–theydon’thaveto
intrendcolours,patterns,withmotifsor something dragfilesacross,burnthem,compress
charactersonthemareidealforthis mightgo themordoanythingelsetheymaynot
market.Ofcourse,someMp3and feelconfidentabout.Instead,theyjust
personalmediaplayershavetheability pressabuttononthedeviceandit
tostoreotherfilesbutaback-upis wrong. makesduplicatesofalltheirfiles
alwaysuseful,andyoushouldbe Professional automatically.Thismakesthemideal
advisingyourcustomerstokeepback- photographers fortechnophobeswhoareworriedthat
upcopiesofalltheirdigitalmedia.If andanyonewho theymayinadvertentlydelete
there’senoughofanoveltyfactorand reallycaresaboutor somethingimportant.
adeviceiseyecatchingenough,these enjoysworkingwithdigital Today’shighmegapixelcountsand
devicescaneasilybesoldasstocking photoswillunderstandtheimportance highdefinitionrecordingmeans
fillers,particularlyifthey’replacedin offrequentlybackingupalltheirwork cameras,andinparticular
animpulse-buypositionatanattractive andsavedfilestoanexternaldevice. camcorders,needfarhighercapacity
pricepoint. Withstoragedevicesnowranging cardstoaccommodatethefarlarger
Forbusinessuse,securityisthemost fromacoupleofhundredmegabytes filesizes.Customersupgradingtothese
importantthing,bothintermsofdata toafewterabytes,forprofessionaluse, fromothercamerasmightnot
privacyandsecurityfromfilelossand there’saconvenientstoragesolutionfor immediatelybeawareofthis,soit’s
corruption.Arobustdeviceisessential, everyone. crucialyouadvisethem. Runningout Viruses,
andastherearememorydeviceson NikkiWillcock,RegionalMarketing ofmemorywhenwantingtorecorda electronic
themarketwhicharewateranddrop Manager,SanDisksays:“Weare crucialmomentwouldbevery malfunction,
resistant, whynotrecommendone?Of increasinglyaninformationhungry frustratingforyourcustomer. filecorruption
upmostimportanceareencryptionand andmediaconsciousgeneration.No Whetheryoustockgeneralelectronics andtheftcan
passwordprotection,especially matterwhereorwhen,whethersatat andcangivespacetoafullrangeof leadto
followinghighprofilecaseswhere home,intheofficeorevenwalking memory,orgenerallystockmemory complete
memorydevicescontaining downthestreet,wewantinstantaccess cardsforcameras,therearenew dataloss.
confidentialinformationhavebeenlost toavarietyofdifferentmediaincluding productswhichareboundtobringyou Thebest
orstolenandthishashadhuge music,videos,images,work inextraprofit. defensefrom
negativeimpactonbusinesses.With documentsandthelatestnews. BryanMcLeod,CEOofClickfree adigital
goodpasswordprotectionsystemsin Willcockcontinues:“Customersofthis agrees: "Mostconsumersare disasteris
placeand256bitAESencryptionas newinformation-readygeneration discoveringthevalueintheirpersonal backingupyourcomputerona
featuredonsomeofthelatestmodels, needmorespaceandmemory computers. Moreandmoreindividuals regularbasis.
theusercanrestassuredthatif capacitythaneverbeforeandthey arereplacingphotoalbumswithonline "Peopleusedtosaythatiftherewasa
needitonthego.Theywantmemory albums,CDswithmp3filesandletters fireintheirhousethefirst
solutionsforcustomersacrossavariety withemails. Consumerbackuphas thingtheywouldtakeistheirphoto
ofplatforms,includingmobile,PCand becomeoneofthefastestgrowing albums-nowthosememoriescan
imaging,sothattheycanaccesstheir segmentsofconsumerelectronicsand bewipedoutwithasimple
mediafilesnomatterwheretheyare, ahotnewretailcategory.Themarket keystrokeorcomputervirus. Backup
withtheaddedassurancethattheir segmentisgrowingatmorethan solutionsensurethatthosememories
informationisinsafehands." 400%overthepasttwoyears-yet andinvaluabledataareprotected
Theuseofdevicestobackfilesupand morethan80%ofhomePCusersstill andrecoveredinawaythatisso
storethem,ratherthantocarrythem don'tperformregularbackups.The easyandeffortlessthatanyonecan
around,hasleadtothedevelopmentof realityis:computersaren'tperfect. doit."
012 PIXEL
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