NEW P.6 editors choice 10:FOOTWEAR NEW TEMPLAT 10 08 6/10/09 12:46 Page 6
Editor’s Choice
Sports Footwear
Tennis – K-Swiss Performance
a35
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With over 40 years
tennis heritage to
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Running – ECCO BIOM B1.1 Ladies
their name, K-Swiss
has launched a new
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ECCO, world-renowned designer of innovative,
tennis perform-
high quality fashion shoes and sandals has
ance shoe for men a35
announced it will be working with P2i,
and women - The
developer of a world-leading liquid repellent
Defier miSoul. a35
nano-coating technology, to launch a
Continuing to push
revolutionary running shoe with a difference.
boundaries with innovative
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Launched at ISPO ’09, the ECCO Biom is a
features, K-Swiss has introduced new
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complex running shoe constructed using
miSOUL technology - a system consisting of
biomechanical principles and natural motion
interchangeable soles to offer a customised performance - offering
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that allows the foot to move in its preferred
a lightweight insole for speed and responsiveness on match days, and a
path. It claims to offer serious runners
cushioned insole for extra comfort on practice days. Simply swap and
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significant benefits unavailable in any other
change the insoles to customise match practice for when you see fit.
running shoe on the market.
The Defier miSOUL is part of the '7.0 System', a range of tennis shoes
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Originally designed to protect soldiers from
that offer the best in performance and comfort. 7.0 is the highest tennis
chemical warfare, ion-mask™ applies a protec-
rating a tennis player can achieve in the USA, and appropriately it is the
a35
tive layer just nanometres thick, one thousandth
name of some of the most technological advanced shoes in the world.
that of a human hair, around each and every fibre
Defier miSOUL; wholesale £47.90, RRP £90.
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of the shoe, using an ionised gas or ‘plasma’. Invisi-
www.k-swiss.com
ble to the naked eye, it also doesn’t alter the look, feel
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or weight of the shoe and renders it super-hydrophobic, repelling
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liquid so it simply bounces off the shoe like beads of mercury.
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Unlike other technologies, ion-mask™ also maintains the
Running -K-Swiss Run - One miSOUL Tech
breathability of the shoe ensuring continued air circulation, drier
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feet and therefore the prevention of blisters over long distances.
Externally, the shoe is protected from dirt and scuffing,
K-Swiss has also just launched an adaptable and versatile running shoe
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maintaining its newness for much longer.
with interchangeable inner soles to cater for race day, The ECCO BIOM B1.1 Ladies shoe (featured) is for fitness
long distance and training days, a35 runners who run with a speed of approx. 6 min/km. Material:
orthotics and those who YAK-Leather, Mesh Material.Size: 36-41.Color: Pink/White.
need extra stability. The
a35 Price to be announced.
shoe is enhanced by a
www.ecco.com
Flow Cool moisture
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management system
located from heel to toe
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that keeps feet cool and
dry. Currently the shoe
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comes with miSOUL inserts designed
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Performance/watersports – Teva’s Lava Falls
for speed and comfort (Light 1.0 and Cushion)
with plans to retail extra inserts to cater for Orthotics and
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Lava Falls, is a new performance shoe for the entire family from Teva. It
Stability wearers in 2010.
allows for comfort and cushioning while still performing as a low profile
RRP: £110 / Wholesale £ 58.55
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water shoe which provides a secure fit and superb traction thanks to its
www.kswiss.co.uk Stockist: www.runningshoeslondon.co.uk
Spider Rubber
®
outsole. Equally at home on a raft, in a kayak or scouting
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the next rapid, the Lava Falls
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provides excellent cushioning,
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traction and drainage. Built for
Freestyle - Paris Strap – Clarks
water performance, the multi
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shoe does not jeopardise
cushioning and protection as the
The Paris Strap from Clarks has active air technology, which provides a35 EVA extends over the toes and
exceptional comfort through the active air footbed. It has specially
designed octagonal ‘waffle like’ pockets on the a35
heel to provide protection and an
extra 2mm of topsole for comfort.
underside of the footbed trap air
and create a cushioned base.
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It’s a shoe with a lust for forefoot freedom yet
a performance fit across the instep. The quick pull
Also, octagonal pockets also lacing system provides a dead fit with no pressure points and a snap
allow air to travel through the housing to keep excess laces. With excellent cushioning, traction and
footbed helping to cool feet drainage, this stylish and comfortable multi-activity shoe can
The retail price is £59.99 take you from trail to town, whatever the weather.
and the stockist number is RRP: £60.00 adults (trade £30), children’s £35.00.
08444 77 77 44. Tel 014757 46000
www.clarks.co.uk www.teva.com
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FOOTWEAR TODAY
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OCTOBER 2009
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