p.18 sports 10:FOOTWEAR NEW TEMPLAT 10 08 6/10/09 12:41 Page 18
Sports Footwear
F
ootballers spend a fortune on their cave's unique upper design, which adds a protec-
footwear, so you’ll be interested to learn tive layer to the top of the foot to further protect
about a new boot that is set to change the the delicate metatarsal bones.
face of football: "The Concave football Concave CEO Jim Grimes says: "With this
boot will have a profound impact on the game of boot, every player, from child to pro, can up
football worldwide”, says football legend Kenny their game. Better, faster and safer football was our
Dalglish. Concave, a revolutionary new generation goal." The Concave team has played with the
of football boot launched last year, will, it is boot in all its stages as it was developed and is now
claimed, change the face of the sport forever. challenging footballers in the UK to see the
Boasting a brand new patented technology, difference it can make. "See you on the pitch!"
Concave is set to take football to the next level and concludes Jim.
combines the most effective ever 'sweet spot' with a
unique system for protecting Britain's very own New product launch Autumn 09
Achilles - the metatarsal. The product development process and testing have
Designed by a team of highly dedicated players set the stage for the upcoming launch at selected
and sports scientists, Concave has been in soccer and specialty athletic stores in the UK, Ire-
development for several years of research and land and North America beginning this autumn.
development into how to achieve optimum kick- “We’ve targeted a limited number of doors for
ing performance. The Concave football boot is our initial roll-out of the new product line this fall,”
unique in its design, as it naturally complements says Mark Mackay, who heads up the company’s
the convex shape of a football. The heart of the global sales and marketing. “It’s imperative that our
New boot set to change the
THE CONCAVE FAMILY OF
face of football
FOOTWEAR INCLUDES:
PT+ - This premier boot will be avail-
able in very limited offerings. All of
boot is a patented concave-shaped upper, which retail partners not only understand the benefits
Concave’s exclusive technologies are
available in this boot with kangaroo
conforms to the convex shape of a No. 5 soccer Concave offers but have the ability to explain that
leather upper. RRP £100
ball, in effect “hugging” it. This increases the significance to their customers.”
PT1 – Offering uncompromising
surface area of the 'sweet spot' to four times larger Jim Grimes says timing of the new release was
performance, the PT1 is a full grain
than conventional boots, delivering up to 30% dictated by getting the technology just right: “The
leather boot designed for top play-
more accuracy and 15% more power. brand is based on evolution. That is how we have
ers.
It incorporates the highest quality
Independent tests by accredited researchers have reached the point where we are just now. Our team
materials and craftsmanship as well
proven that the Concave boot does increase accuracy is passionate about the sport and relentless about
as all of Concave’s unique patented
by 30% and power by 15% over an 18m distance, building products that make a difference. We will
technologies. RRP £70
with the ball travelling 15km an hour faster. This only bring out products that make a real difference
PT Midi – Technology and Value, the
means players can achieve a greater distance and in improving player performance. That’s what
PT Midi is a premium quality boot
incorporating all of Concave’s fea-
accuracy in both passing and shooting on a more Concave does and will continue to do.”
tures while delivering high value to
consistent basis – which IS the aim of every Affiliations are being formed with professional
serious
footballer. players, including at the premier level, who are in-
soccer players. RRP £45
The improved performance of Concave boots is creasingly being drawn to wearing Concave boots.
PT Mini – Concave’s children’s line,
combined with safety enhancements, which protect Through these experiences, Concave is compiling
with a synthetic micro-fibre upper,
features the Concave Sweet Spot
the feet from crippling metatarsal injuries whilst still a wealth of candid appraisals of the new boots in
and MetaGaurd technology to help
providing a lightweight and comfortable fit. The terms of comfort, performance, style, and any other
improve performance while protect-
boots include two unique features, the concave- characteristics players feel are noteworthy.
ing youth and junior players from in-
shaped MetaGuard on the top of the boot, and a “We aim to develop ongoing relationships that
jury. RRP £35
Shank Balance Stabilizer (SBS) in the footbed. benefit both the players and Concave over the long
PT Dome – The same patented
technologies available for the out-
The SBS provides support and reinforce- term,” noted Dave Frederick, who leads the com-
door game are available on an indoor
ment to the mid-foot area to help pany’s Sports Marketing and US Sales activities.
shoe. The PT Dome is suited for in-
control balance between the front “And, of course, we want to inspire those door play
and rear of the foot, protecting players to appreciate, purchase and
and its unique 3-part sole con-
from an over extension of the recommend Concave boots.”
tributes to maximum comfort and
traction control. RRP £50
middle of the boot - too much So far the trend of player re-
flexibility in this area is a views has been highly comple-
The boots will be available in sizes 6-
common cause of meta- mentary, according to Dave 12. A store list will be available soon.
tarsal bone damage. Frederick, who screens the
For further information visit
The MetaGuard, large volume of inbound
www.concavesports.com
meanwhile, is Con- public commentary.
18
•
FOOTWEAR TODAY
•
OCTOBER 2009
www.footweartoday.co.uk
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