p.10-11 fashion trends 10:FOOTWEAR NEW TEMPLAT 10 08 6/10/09 12:45 Page 11
Fashion Trends
WOMEN’S FOOTWEAR FASHION TRENDS
SPRING-SUMMER 2010
Four trends have been identified for Stitching is very visible, often
women’s footwear for Spring-Summer masculine inspired, prints are
2010. They all share strong attention to camouflage, but with a new flowery twist
all that is natural, in colours, and colours are straight out of the
decorations, shapes and materials. vegetable garden: tomato, raspberry,
Technical treatments have not been grape basil and black horseradish.
excluded however, and feature alongside
naturals, often in the same shoe, with TECHNO ROMANCE
the result that matt and touches of shine The style is romantic, but this is the
often appear side by side, or neutrals romance of the Face book era. Childish
with fluo inserts. prints and flowers look to have come off
Heights go from high to low, from the the computer. Lace is teamed with
flat of a black and white ballerina pump technical meshes or geometric laser-cut
to the platform of a colourful sandal. No perforations. This group includes courts
woman is prepared to give up comfort with 3-5 cm heels, low lace-ups with
any more and no woman wants to feel geometric soles and high-cut sandals,
short! Height is the symbolic epitome of open at the heel on platforms that at
the new female power. times are very high.
Colours are flowery: rose, carnation,
NAVY URBAN CHIC sunflower, buds and mimosa. Great
A sophisticated style inspired by the importance is given to contrasting black
navy to be worn in the city. Sandals with and white for ballerina pumps with
upright shapes and big platforms. Open flashes of shine on fabric bases.
moccasins with shaped soles.
Decorations are definitely low-key. SOUTH AMERICA & FLUO FEELINGS
Touches of lightly oxidised gold prevail New exotic & eco-tourist. This is the
and neutrals form the base for this South America of Ecuador and
group: white, hemp, sand and almond. Argentina. Natural-inspired decoration is
No lack however of blue, linen red and a often exaggerated: tree bark in relief,
touch here and there of boat-style brass. gravel, sand and minerals teamed with
semi-precious stones, shells, amulets
VERTICAL GARDEN and little beads.
Inspiration comes from work wear, This is the paradise of the ankle-high
gardening and bio turn trendy. Work or calf-skimming Texan boot and the
and military uniforms get the careless elegant sand for evenings.
flirty treatment. Colours are intense: midnight
Footwear looks comfortable. High and blue, indigo, red earth, cocoa and coffee.
low exist side by side, with zero-heel With a place all to themselves reserved
ballerinas and platform sandals, even for fluo effects on moccasins and
very high ones, because no-one can ballerinas. On madras fabric or sky blue
resists the temptation to be taller. denim bases.
OCTOBER 2009
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FOOTWEAR TODAY
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