p.3 contents-comment 10:FOOTWEAR NEW TEMPLAT 10 08 08/10/2009 12:46 Page 3
CONTENTS
FROM THE EDIT
OR
Keep on running!
4
INDUSTRY NEWS
T
raditionally shoe care is associated with the City gent
6
EDITOR'S CHOICE
Sports Footwear
or the soldier: one of the things that makes our
soldiers look smart and feel proud is the effort they
8
MISFIT
put into “boning” their parade shoes (not to mention
the bawling they would get from the
10
FASHION TRENDS
regimental sergeant major if he
couldn’t see his handle bar moustache 12
LOGISTICS
mirrored in the toe cap!)
John Lewis has published an 16
EXERCISE FOOTWEAR
updated version of the wartime
favourite “Make Do and Mend” in
18
SPORTS FOOTWEAR
which it is suggested potatoes be used
to remove shoe scuffs. Shoe stores
20
SHOECARE AND ACCESSORIES
selling spuds is neither seemly nor
profitable. So, in this issue we look at
24
FOOTWEAR FOCUS
Hiking boots
some of the shoe care products and
accessories that will help shoe shop
28
LEGAL
customers smarten up their shoes and
keep them feeling comfy. Today’s
29
CLASSIFIED
shoes are such a range of colours,
shapes and materials they need
specialist products to keep them up to scratch.
While a “shoe gym” will keep customers shoes in shape,
www.footweartoday.co.uk
this month’s edition of Footwear Today introduces some of
OCTOBER 2009
the exciting sports and exercise shoes that will help your
customers heal their foot, knee and back problems and
keep them fit. Walking is not just good exercise, but helps
the cash flow and saves the planet, so helping customers
find a comfortable pair of sports or exercise shoes will
FRONT COVER:
bring its rewards.
Footballers spend a fortune on their footwear, so you’ll be
SOFTWAVES
interested to learn about new boot that is set to change the +351 256 880 510
face of football:
www.softwaves.pt
"The Concave football boot will have a profound impact
on the game of football worldwide”, says football legend
EDITOR Cheryl Taylor:
footwear@datateam.co.uk • CONTRIBUTING
Kenny Dalglish. Concave, a revolutionary new generation of EDITOR Adam Bernstein • ADVERTISEMENT MANAGER John
football boot launched last year, will, it is claimed, change
Andrews: 01622 699135
jandrews@datateam.co.uk • SENIOR SALES
the face of the sport forever
EXECUTIVE Paul Clappison: 01622 699185
pclappison@datateam.co.uk
Boasting a brand new patented technology, Concave is
• DESIGNER Lorna Crosbie-Smith • ADMINISTRATION Ellie Straton
• PUBLISHER Paul Ryder:
pryder@datateam.co.uk
set to take football to the next level and combines the most
Published by: Datateam Business Media Limited, London Road,
effective ever 'sweet spot' with a unique system for protect-
Maidstone, Kent ME16 8LY. Tel: 01622 687031 Fax: 01622 757646
ing Britain's very own Achilles - the metatarsal. email:
footwear@datateam.co.uk website:
www.datateam.co.uk
Getting all the stock into our Christmas stores is the job
ISSN 1475 8601
of the logistics companies (they used to be delivery men or
The Publishers cannot accept responsibility for any discrepancies either in copy
the Post Office, but everything has a scientific nuance
or between products and/or services listed. Nor can they be responsible for
Media Partner of the
STAG Buying Group
illustrations and/or copy for products which lead to infringement of copyright.
nowadays). But globalisation and “just in time delivery”
and firms wanting low stock levels, but a wide range of
IFRA, BFA and Society of Shoe Fitters all support
merchandise on tap makes delivery a demanding discipline. Footwear Today as a valuable forum for the footwear
We talk to FastReact about how they help major players to
industry, helping to promote trade and keeping
retailers informed about the latest products and
address these challenges.
developments.
Best regards,
Cheryl Taylor,
Editor
WARNING! WARNING! WARNING!
DL 01622 862962
If you haven't registered to receive Footwear Today in the last 3 months, complete and return the
E:
cheryltayloreditor@googlemail.com
registration form at the back of this magazine or register on-line at
www.footweartoday.co.uk
www.footweartoday.co.uk October 2009
•
FOOTWEAR TODAY
•
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