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Age: 55
Hometown: Austin, Texas
Best Known As: Technology business
Executive, former CEO of Hewlett Packard
Wired for Success: It’s a career path any
young exec would kill for. Climbing the ranks
at AT&T for two decades, Fiorina led the
company’s successful IPO of spin-off Lucent
and later became its president. For these feats,
Fortune magazine put her at the top of its
inaugural list of the most powerful women in
American business in 1998. The next year, she
was tapped as Hewlett-Packard’s CEO. She
served in that highly visible role for six years,
engineering deals such as the takeover of rival
Compaq. After stepping down over differences
with the board of directors, she returned to the
national spotlight in support of John McCain’s
presidential run. This year, talk began of her
eyeing Barbara Boxer’s California Senate seat.
6EGLEIP6E]
Personally, she is a breast cancer survivor and
has been married to former AT&T executive
Age: 41
Frank Fiorina for 24 years.
Hometown: Glens Falls, N.Y.
Best Known As: Television cooking-show host, author
Sugar and Spice: In the early days of her career, Ray bopped around her
on-air kitchen, encouraging viewers to use “whatever you got” ingredients
to pull together three easy but tasty courses on her Food Network
program 30-Minute Meals, which initially aired in 2001. Her giant smile
and self-effacing every-girl attitude, sprinkled with a few cheeky phrases,
such as “yum-o,” “delish,” and “EVOO” (extra-virgin olive oil), landed her
squarely in America’s heart. She soared to instant celebrity with nearly
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20 books, a magazine, Every Day with Rachael Ray, and an Emmy award-
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winning talk show, Rachael Ray, cooking product and pet food lines and
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product endorsements. Forbes named her the 10th-most-powerful woman
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in the media, joining other female powerhouses such as Oprah and

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Martha Stewart. As she commonly asks viewers, “How good is that?”
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teased her and straight-up called her
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a “knock out” on-air). Some contend
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she’s objectifi ed with the nickname
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Age: 33
“Street Sweetie” and being pitted A
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Hometown: Mardela Springs, Md.
in a so-called rivalry against fellow
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Best Known As: CNBC Business
CNBC Business anchor (and equally
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News anchor
attractive) Maria “Money Honey”

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Bartiromo. But Burnett makes her
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Not Just a Pretty Face: She doesn’t own mark as a fi erce new feminist
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need to rely on her looks to get to contend with, with her chatty
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the job done as one of CNBC’s reporting style, button-pushing
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leading Wall Street anchors, but analysis, and ratings boost (since she
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that doesn’t stop her male fans debuted on Street Signs and Squawk
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— and even counterparts — from on the Street, young adult viewership
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noticing (ahem, Hardball host Chris has increased 142 percent and 57
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Matthews, who, like a schoolboy, percent, respectively).
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78
NEWSMAX / NOVEMBER 2009
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