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Age: 50
Hometown: Portland, Ore.
Best Known As: Business journalist, author, commentator
The Write Stuff: This best-selling author, columnist for
O, The Oprah Magazine, and former Harvard Business
Review editor developed the gist of her latest book, 10-10-
10, when struggling with one of
the most common dilemmas for
today’s women: balancing kids
and work. Her four children, she
stresses, are her fi rst priority.
Welch, who has written extensively
about leadership and management,
met her husband, former GE CEO
Jack Welch, while preparing to
interview him for the HBR. The two began what became a
2ERG]&VMROIV
very public affair (she was divorced; he was still married).
She talks candidly about getting fi red over the tryst, but
Age: 63
maintains that it’s led to a true love story. Now, after eight
Hometown: Peoria, Ill.
years of marriage and continued career success for both,
Best Known As: Founder of Susan G. Komen
the two stay busy jointly producing
for the Cure
“The Welch Way,” a weekly column
for BusinessWeek, and they’ve
Promise Keeper: Anyone who has run the Race written two books together.
for the Cure, made mammograms a regular part
of their medical check-ups, or just simply felt
more comfortable saying the word “breast” in
public, likely has Brinker to thank. Her devotion
to raise money for breast cancer research started
with her sister’s dying wish and grew from
the most humble grass-roots efforts. Since its
beginning in 1982, the foundation has raised
more than $1 billion and helped foster awareness
of this manageable disease.
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As Susan Komen was dying of breast cancer

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D in her mid-30s, Brinker promised she would do
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something to help other women.
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The fi rst Race for the Cure was held in Dallas

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with 800 participants. Today, a million people
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annually join the race in 125 affi liates across the
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O O United States.
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This former businesswoman was able to
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G
stop working when she married restaurateur
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PA
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Norman Brinker, and committed her time to the
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cause. In August, she was awarded the coveted

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Presidential Medal of Freedom by Barack
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N Obama. Her efforts have also earned her a U.S.
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ambassadorship to Hungary from 2001–03,
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where breast cancer dropped from the No. 1
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U W killer of women to No. 3 during her term. She
D

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also served as chief of protocol of the United
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States in 2007–08. She is currently the World
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Health Organization’s goodwill ambassador for
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B W cancer control.
NOVEMBER 2009 / NEWSMAX
73
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