PRISM
Get a
head start
This is a time of opportunity for the
UK graphics and point of sale sector.
Prism explains how to make the most
of current market conditions at its
October conference
T
he UK market for graphics and point United States and Germany, so his Finally, the conference will present a case
of sale remains one of the most philosophies have been tested in different study focussed on a small business that
sophisticated in the world; confident market places. has managed to survive and thrive through
in using advanced technology with a cohort Chairman of the Simpson Group, Mark adversity. This family run business has
of astute clients who are testing graphic Simpson, will speak about: The Credit coped with the demise of key personnel and
solutions providers with every pound they Punch - Fighting Back with Brand Influence. managed the business through further
spend. That means that now is the time of This gives a practical approach to real financial challenges to become a successful
opportunity for companies who are positive issues, explaining how graphic solutions entity. This is an inspiring presentation
and pushing hard. providers can flourish in an economic that will put most problems into
That's why Prism's forthcoming slowdown. Mark has been in the business perspective and show that giving up is
conference, Our Way the Right Way, is for 25 years and brings experience of the never an option.
aimed at providing members with an edge challenges and opportunities in this market. For those who need a motivational boost
when competing in the market. The event, For many companies the increasing before they attend the conference, the
which will take place at the Holiday Inn in burden of environmental legislation is drain following simple tips will get your motor
Luton will provide delegates with advice on on their resources. Paul Machin will show running and help you get ahead again:
how they can differentiate themselves from how a print service provider can actually use
their competitors by maximising key the legislation to their benefit. Based on the 1. Decide exactly what you want to achieve
strengths such as innovation, diversity and FESPA Planet Friendly Guide, Paul will in the day. An unclear list of tasks, or no
enthusiasm. highlight the points that can lead to list at all, is a motivation killer.
Speakers at the conference will offer immediate gains in profitability and create a
alternative approaches to a market in the structure for longer term reductions in 2. Be positive. Is the glass half empty, or
UK which, even in a recession, is still worth production costs. half full? Know that a good approach and
between £1.5 and two billion. With our Screen printing in PoS may be much a proper perspective can help keep you
largest producers notching up sales in the reduced, but it is still a vital tool for profit going.
region of £65 million, there are still creation as Peter Kiddell will explain. In fact,
opportunities out there for energetic and screen is proving to be a great profit 3. Keep your goals in mind. Remember
well run companies. producer, particularly when combined with what you are working for, whether it is a
Andreas Skantze from Big Image in other processes. Prism will represent project, promotion or your work life
Sweden will show providers, specifiers and practitioners and the process itself, as well balance
buyers how to remove cost from the buying as identifying the synergies between the
decision. He operates from Sweden, the various processes available. a71a71a71a71 www.prismuk.org
Visit us at www.spdi-online.com September 2009 l SCREEN PROCESS AND DIGITAL IMAGING 23
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