Screen Sept 09 P7:Page 6 21/09/2009 14:57 Page 7
CASE STUDY
Think big
Fabric branding specialist, Live Event Branding, got stuck into a really big
marketing campaign when it produced two enormous shirts for HSBC to
promote the British Lions Tour of South Africa
M
ade to giant proportions, the larger of
by a renowned sports marketing agency to brand noticed, just as it did for HSBC.
the two replica shirts measured 18 by
create the two shirts and had a two week A spokesman for the sports marketing
15.5m, with the second shirt
deadline in which to produce them. We are very agency that commissioned the shirts said: “We
measuring 7.4 by 6.45m. Both shirts were
proud of the shirts, which provided us with the chose Live Event Branding for their specific
taken on a promotional tour of the UK by
perfect opportunity to demonstrate our product knowledge of fabric branding and knew
HSBC, the sponsors of the British Lions,
expertise in this area.” that they would deliver a quality product within
before being sent out for a further promotional
With over 15 years experience in signs, our deadline. We had an excellent response from
tour in South Africa. At the end of the tour, the
digital print, flags, banners and flagpoles, Live both HSBC and the British Lions.”
garments were then handed over to the British
Event Branding boasts a range of skills and
Lions team itself.
services dedicated to event branding. Expertise a71a71a71a71 www.live-event-branding.co.uk
Produced with a two-week turnaround, both
includes design, production, delivery and
shirts were digitally printed onto fire retardant
installations, with the ability to produce
polyflag fabric, before they were finished to the
anything from one single product to branding
clients specifications. Polyflag is a lightweight,
for entire events. Ultimately, the
100 per cent knitted polyester, making it an
company claims to provide
industry standard for flags and lightweight
the knowledge and
banners. The fabric weighs115g/m
2
and is
expertise to
available in a fire retardant (B1/M1 rated)
get a
version, as specified for the HSBC shirts.
Polyflag provides 100 per cent
show through, giving a
mirror image on the
reverse side.
Although first used for
flags, this versatile
material is used by Live
Event Branding in a variety
of ways: for single and double sided
flags, internal hangings and
banners, external banners,
crowd surf banners, pitch
banners, PA scrims,
building wraps and one-off
marketing aids, such as
the British Lions shirts.
Live Event Branding
director, Rory Blackwood,
said: “We were thrilled to
be involved with such a British Lions tour manager, Gerald Davies, with one of the
prestigious sporting event. huge replica shirts
“We were approached
Visit us at www.spdi-online.com September 2009 l SCREEN PROCESS AND DIGITAL IMAGING 7
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32