4234_spread3_09:3768_screenprocess4_08_spread 18/09/2009 10:32 Page 2
FEATURE: INTELLIGENT THINKING
INTELLIGENT
THINKING
by Robin George
"We will further develop our products to ensure they maintain the highest performance whilst being cost effective."
Colin Hale, Vision Supplies
Think Vision
Vision Supplies Ltd launched its range ofThink inks a little over 2 years
ago, a range of UV process screen printing inks formulated and
marketed exclusively by them for the demanding UK market.
With considerable investment made by the Company Vision realised
their goal of manufacturing process screen inks that would adhere to a
wide range of screen printable substrates, giving companies the
opportunity to reduce the number of ink products they use and stock.
Significant benefits are achieved, the stock value and range of ink
products held reduces, limiting the products used allows a faster
stock turnover, reducing waste and giving considerable cost savings.
By doing so operators are less likely to incorrectly select inks
that may not adhere to a substrate so the potential for jobs being
rejected reduces.
The range was launched with the Type 01 formulation. Which is a
relatively low cost process ink designed to be printed on paper, board,
vinyl and similar substrates.
Vision’s ultimate goal was to produce an ink that could be printed on
all of the commonly used point of sale products with the development
of Type 02. Type 02 is used to print on an extremely wide range of
substrates which include papers, boards, vinyls, styrenes and
polypropylene, including fluted products.
Type 02 has been firmly established in the marketplace for over 18 Vision’s only course of action was to develop their own unique
months and is commonly used by many screen printing companies. formulations working with a well respected European ink
manufacturer, they were able to quickly develop their range of inks
Think Differently
and oversee the complete product development from start to finish.
Vision Supplies were one of the first UK based companies to develop a
Their formulations are unique and exclusive and are quality controlled
true multi-substrate screen process ink, these ink types were not
not only by the manufacturer but in-house at Vision where each batch
readily available a few years ago.
of ink is tested extensively.
Colin Hale, Operations Director at Vision takes up the story,
Colin Hale continues, “Our process of development is of course
“Our company’s philosophy is to develop or supply unique products to
ongoing, and working closely with our clients we will further develop
our client base, these products must be of the highest quality and
our products to ensure they maintain the highest performance whilst
have significant or unique advantages in production for us to consider
being cost effective. This is a difficult balance to achieve but
including them in our range.
something that we have been very successful at maintaining
throughout the development of the products. Our growth in ink sales
The development of our own formulations was borne from our
in the UK is something we are very proud of, there are good products
frustration at not being able to distribute an ‘off the shelf’ ink that
from our competitors who have been established in this marketplace
would give our clients the kind of performance they needed. We had
for many years, although our growth in this area clearly shows that
worked with a number of ink manufacturers to try and develop a
many of the existing products were not delivering what many of our
stock solution that would out-perform existing products in the
clients required.”
marketplace without real success.”
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