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CONTENTS
Editor’s comment
MANAGING EDITOR
Affordable quality
Jon Barrett
jbarrett@datateam.co.uk
is everything
Tel: 01622 850044
Fax: 01622 851378
I was walking along a busy high street a few days ago and passed a retail optician. I didn’t need
my eyes tested at the time, but the shop did draw my attention: unfortunately for all the wrong
SALES MANAGER
reasons.
Naturally, with consumers holding their cash tightly, the shop had decided to do some
Adam Kinlan
marketing in the form of an A-board in the middle of the pavement. However, the image itself
akinlan@datateam.co.uk
caused some concern due to it comprising a tatty sheet of white paper, taped to the A-board
Tel: 01622 699170 and carrying a poorly hand written message scrawled in black marker pen.
Fax: 01622 757646
Some would say any message was better than none. On this occasion I would disagree. Eyes
are valuable things and I want mine looked after by people who care. This sign seemed care-free.
DIGITAL FEATURES EDITOR
Rather than drawing me in, it pushed me away.
Maybe the retailer did not realise that local graphic design and production companies could
Tracey Rushton-Thorpe
have employed templated poster software and wide-format digital printers to design and deliver
trushtonthorpe@datateam.co.uk
a quality marketing message for a fraction of the ‘imagined’ cost. Maybe those local providers
Tel: 01733 266990 had failed to get the message across.
Fax: 01733 266990
Either way, the line of communication between the printer and customer had failed. The result
was lost business for the retailer and lost business for the printer: a lose-lose scenario.
SCREEN FEATURES EDITOR
Never more has the screen and wide-format digital print industry needed to summarise its
benefits and broadcast them widely. Lets get on with the job.
Peter Kiddell
peter.kiddell@pdsconsulting.co.uk
Jon Barrett, Editor
Tel: 01226 249590
Fax: 01226 294797
PUBLISHER, Kathy Ambrose,
kambrose@datateam.co.uk |
ADMINISTRATOR, Sarah Cox,
scox@datateam.co.uk |
CIRCULATION, Karen Wright,
kwright@datateam.co.uk |
DESIGN & EDITORIAL PRODUCTION, Design and Media
5 7 16 19
Solutions,
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REGULARS
COVER STORY
5 NEWS
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2008: Total Net Circulation: 7,000
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