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DIGITAL Digital Proofing
Quality counts:
proof positive
A good proofing system is vital. Impressive, large-format printed proofs, with
vibrant colours, reassure clients more than any image on the computer screen
By Tracey Rushton-Thorpe
A
dvertising and fashion photographer, Normally, a red such as this armchair would right proofing equipment is essential, selecting
Miquel González, believes in using the come out dull, but we managed to reproduce the right kit is important for every job.
right proofing equipment, as he this vibrant red.” According to independent colour
demonstrated in a recent job when he shot a The range of photo and fine art papers were management expert, Dan Wilson, that's not as
series of 11 photographs for a fashion also a bonus, allowing Miquel to choose papers difficult as it seems.
publication. After the shoot, Miquel retouched that complemented the images, giving them Dan implements prepress proofing and
the images digitally, accentuating the lighting more personality and character. He said: “I like pressroom calibration solutions so that
before producing proof prints to show his to experiment with unusual papers such as customers can take control of their colour
client. metallic finishes or pronounced textures. A printing workflow. He said: “Customers are not
The prints were produced on the 12-ink HP huge advantage of the HP Designjet Z3200 is concerned about the technology used, as long
Designjet Z3200 Photo Printer, which uses HP that it creates customised colour profiles for as the proof is press-accurate, easy to use and
Vivera pigment inks, including HP 73 new papers in about 20 minutes, whether cost effective. High-end systems costing
chromatic red ink. they’re from HP or from other paper around $100,000 demand careful calibration,
Miquel said: “The HP Designjet Z3200 gives manufacturers and without the human error require special staff training and their inks and
excellent image quality. I was surprised at the that frequently shows up in manual media are high cost.
wide colour gamut of the printer. It produces measurements.” “In contrast, the HP Designjet Z Photo
very smooth colour transitions, which is Printer series gives high-end proofing quality
important in reproducing skin tones and the Reliable inkjet proofing with typeset-like text, combined with ease of
red was incredibly powerful and vivid. Although photography is one area where the use. The built-in spectrophotometer means 98
Vivera pigment inks, including HP 73 chromatic red ink
Prints were produced on the 12-ink HP Designjet Z3200 Photo Printer helped produce this vibrant reproduction
16 SCREEN PROCESS AND DIGITAL IMAGING l September 2009 Visit us at www.spdi-online.com
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