In Summary / Take aways...
• O
conti
nline c
nue to grow
onsumer volume, power & expectati
v
. N
ators
eed to profi
on wil l
“personas” moti .
le & react to customer
• E-Tail is complimentary to other sales channels.
• Scope and monitor regularly e-Tail KPI's.
• T
approac
o achiev
h.
e e-Tail success, need to take a holistic
• Thi
cus
nk
tomers
differentl
to ac
y: how
tion.
to reach, engage and compel
• S
E
tri
ngagi
ke c
ng, parti
onversati
ci
ons
pati
rather than c
ng and respondi
ommuni
ng to c
cati
us
ons
tomers
:
.
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