Consumer-Generated Media (Social Media)
• Refers
created by
to c

ontent
c
x
ons
365
umers 24hrsx7
• S
B
ati
as
s
ic
fi
Hum
es Three
an

Needs & emoti

ons:
> Need to be heard.
> Pla
con
t
v
fo
e
r
r
m
sa
f
t
o
io
r
ns.
> Advocate.
22
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