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Web Asset Lead Generation
• Using Web Assets to maximise lead generation (+450K p/a)
• Tier 1 Leads:
>Sun Open Learning Centre.
>Training guide access & viewership.
>Free Proficiency assessments.
• Tier 2 Leads:
>Product & Service online ratings & reviews.
>Webcast events.
>S
etc
oc
.
ial Network Leads – Twitter, Facebook, Linked In, Blogs
• Need to profile consumer lead info.
• Need to measure & optimise “Lead to Sale” Conversion Rate.
45
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