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mer-Generated Media Content
• Spreading the word
>
• Amplified Advocacy
Marketing campaigns.
> Customer Service.
• Conversation: Listening and > Corporate communication(s).
engaging > Product rating and reviews.
> Consumer Insights > Crowd-sourcing.
> Reputation monitoring > Internal communications.
> Campaign tracking • Listening
> Customer relations > In-Store experience
> Brand health tracking > Website
> Products
> Marketing
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