•
S
T
LS Social Marketing: Communities
Redi
weets
f
, Facebook, Linked-In,
Forum
f, UOL, B
s.
logs, Community
• Used for buzz/brand Marketing
• Us
tail
e pers
ored c
onal
omm
iti
uni
es
c
to ac
ations
hi
.
eve
• Dev
com
el
m
opi
uni
ng c
cations
onv
.
ersations and not
• Inform
loyalty.
, convert and drive brand
• Complimentary to other channels.
• Drives Search engine rankings.
• Supports testimonial gathering.
43
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