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NiNews
Performance Brands links up with Numberjacks
Performance Brands has announced that it is now working with top pre-school property
Numberjacks to help develop the brand in the Middle East and the UK.
Numberjacks is the hit show from Open Mind Productions, which specialises in programming for
children that is both educational and entertaining. The show has been a huge success and is currently
showing on CBeebies in the UK as well as in 42 other countries around the world. In 2007 and again
in 2008 the series won the Royal Television Society's Award for Best Pre-School Educational
Programme, and was also short-listed for the prestigious ‘Japan Prize’ in Tokyo in 2007.
“We are delighted to be working with Numberjacks,” commented Performance Brands Joint MD
David Ball, “it’s a brand with enormous
potential - kids love the show and parents
and schools are also very enthusiastic because
of its positive educational message. This gives
us a fantastic platform from which to help
An idea for retailers
strengthen and develop the brand’s licensing
This autumn sees the launch of Naturalmat Story
programme and we will be looking to sign
Time, with Random House Children’s Books providing
licensees across a range of sectors, including
stories from their newest and loveliest collections.
games, puzzles and plush.”
Running all the way up to Christmas, there will be
www.performance-brands.com fun activity sheets for the children, a signed book up
for grabs, and the experience is completed with the
Rewarding innovation in Cologne
addition of delicious Gail’s cookies and organic milk,
courtesy of Rachel’s, served in the oh-so-clever
Anywayup Cups to ensure there are no accidental
Mamas & Papas has been shortlisted for the
spills or messes.
prestigious Kind & Jugend Innovation Award 09 for
What’s more, all those who attend this free event
infant entertainment system Magic Cards and its
will receive Rachel’s vouchers and be entered into a
launch vehicle for the system, the Astro cradle.
prize draw to win £150 of their delicious products, so
Magic Cards offers migratory electronic content
there’ll be cookies and smiles all round...and with
that can be collected into a library of themes giving
every drop of Rachel’s organic milk landing exactly
parents and infants a choice of education or
where it should, you can be sure there won’t be a
entertainment options. The first two Magic Cards
teary eye in the house.
themes in the range are Jingly Jungle, which features
Naturalmat Story Time to take place in store: 99
the voices of real children replicating the sounds of
Talbot Road, Notting Hill, W11 2AT every Wednesday
jungle animals and Musical Fun, which features the
at 4pm from 09/09/09 – 16/12/09
notes and sounds of a range of brass and string
www.naturalmat.co.uk
instruments. Magic Cards offers 45 songs and 130
sound bursts over four learning modes allowing the infant to learn sounds, meet
the characters, listen to stories as well as a jukebox mode.
The first Mamas & Papas product able to incorporate the Magic Cards system is the new Astro
cradle. The cradle’s state of the art styling heralds a step change in infant entertainment and moves
the
industry forward in creating modern designs, which are able to blend with contemporary home int
eriors
and high-end home technology whilst offering numerous new devices to entertain or pacify baby.
Celebrity
www.mamasandpapas.com
Mum
MV Sports and Leisure launches
Goochicoo plush range
fronts
charity
Bulldog Licensing has announced that MV
Sports and Leisure has launched its range of
launch
Goochicoo plush dolls to the trade with
incredible take-up right across retail.
Goochicoo is the brainchild of designer
Celebrity Mum and singer, Javine Hylton, and her 18
Kaely Backland and writer Ged Backland and
month old daughter, Angel Mai Hylton Harvey hosted
features a range of cheeky little monkeys with ‘nappitude’, accompanied by slogans that give them a
a musical tea party in Battersea Park to launch a
clever and funny edge, such as ‘King Pong’ and ‘Been Inside Nine Months‘.
collection of badges for the children’s charity Jeans for
Despite only launching last year, the brand has already been a huge success, appearing on a range
Genes. Special guest at the party was the popular
of cutlery by Tommee Tippee, branded bedding by Izziwotnot, apparel from Poetic Gem, and wooden
pre-school favourite, Fifi and the Flowertots, who
toys from Kiss HK, whilst greeting cards are being distributed nationwide by UK Greetings and a range
features on the glow-in-the-dark collection and local
of Goochicoo designs are available on Moonpig, the on-line greeting card site.
nursery children.
Already a major-seller across multiple categories, Goochicoo doll sales is expected to be extremely
The singer, most widely known for representing the
strong with huge interest at both a retail and consumer level. Building on the existing demand, MV
UK in the Eurovision Song Contest in 2005, launched
will further support the sales of the new product with TV advertising in the run-up to the key
the range of Fifi and the Flowertots badges to raise
Christmas sales period.
money for children with genetic disorders.
“MV has done a fantastic job with this new range,” said Bulldog MD Rob Corney “Goochicoo is
The badges feature four different styles for children
performing incredibly well at present and the dolls will create huge interest and have been selected
to collect which cost £1 each from
right across the major national accounts for listings this autumn.”
www.jeansforgenes.com/webshop
www.mvsports.com
www.jeansforgenes.com
6
•
NURSERY INDUSTRY
•
SEPTEMBER 2009
•
www.nursery-industry.co.uk
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