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NiNews
Totseat aims higher with David Lowe
Dutch market
Totseat, the washable squashable highchair, has announced
the appointment of David Lowe Distribution, the leading
supplier of baby and nursery equipment, as its exclusive leader joins forces
distributor in Ireland.
Welcoming David Lowe to the Totseat family, founder
Rachel Jones said: "We're thrilled to be working with David
with NScessity
and his team in Ireland and look forward to encouraging
more Irish babies to do lunch." Difrax, the Dutch market leading baby
Speaking about the launch of Totseat in Ireland, David products company is pleased to announce a
Lowe welcomed new partnership with NScessity, a
the fact that his manufacturer and distributor in the UK
company can baby industry.
now bring this Vivienne van Eijkelenborg, Managing
great product to Irish parents via all leading nursery Director of Difrax said: “I am very proud of
stores nationwide. and pleased with the cooperation with
“The Totseat is all about getting out NScessity: it is a professional organisation that
and about and enjoying life - and fits perfectly with Difrax’s vision and
not worrying about whether or not ambitions.”
there's a highchair, or whether it's Liz Newton, Managing Director of
clean, because Totseat is your own NScessity commented: “We are very excited
highchair, in your pocket,” he said. about working with Difrax: NScessity and
www.totseat.com Difrax share brand values and a similar ethos
and approach; we see our partnership going
forward as a very positive step for both
Pre-school brand Super WHY signs
companies. Difrax products will enhance and
complement the current NScessity offering to
nursery retailers.”
three new licensees
www.difrax.com
Bulldog Licensing has announced that three more licensees have
been signed for innovative pre-school property Super WHY.
Super WHY was created to teach kids the fundamentals of
reading through interactive storybook adventures. The award-
winning animated series from Out of the Blue Enterprises is
currently showing at a prime 6.30pm slot on Nick Jr., where it is
regularly bringing in more than 150,000 viewers and has peaked
at over 230,000.
The new licensees are Character World for bedding, Little Star
Creations for colouring and activity books, and Redan which will include the title in its widely read Fun To
Learn range. The new deals add to an existing licensing programme that includes RC2 as master toy
licensee and Cesar for hanging and boxed dress-up, whilst Melbry Events is conducting a series of events
in shopping malls across the UK, where kids get the chance to meet their heroes from the show.
"We are delighted to have signed three more top licensees. There will be plenty more to come during
the rest of 2009 - the RC2 range is set to grow throughout the year and we are also due to announce
new licensees for apparel and several other new sectors," said Bulldog MD Rob Corney.
www.bulldog-licensing.com
Bottle Buddy faces the
PlayMais wins GOLD!
judges in Dragons Den
The NATLL Good Toy Awards has announced its winners Alan McElligott, inventor of what is said to be the
and PlayMais is delighted to accept a Gold Award in the world’s first electronic powdered baby formula
creative toys category. dispenser, faced the ruthless Dragons in the latest
PlayMais is a craft toy using 100% natural materials – series of BBC2’s Dragons Den.
cornstarch and natural plant dyes – in colourful building Using Bottle Buddy to make up a baby’s bottle
bricks that can stick to each other and many different with powdered formula overcomes some of the
surfaces, including paper, glass and plastic. Kids can serious health risks associated with formula
create imaginative models quickly and easily – by just feeding. Research by the Archives of Disease in
dampening the bricks to make them stick. Childhood found errors in miscounting scoops of
PlayMais is biodegradable too, so when it’s time to formula when making up a baby’s bottle can lead
throw away an old creation, it can be placed on the to childhood obesity by overdosing the bottles
compost heap or left out in the recycling bin. and undernourishment from bottles that do not
The educational benefits helped win over the judges, have enough formula in them.
who could see PlayMais would help develop fine motor Already available in Mothercare, retailer Jo Jo's
skills, colour matching and creativity. has doubled its original order since the product
www.topbananatoys.co.uk aired on the BBC2 show!
www.babybuddy.eu
www.nursery-industry.co.uk
•
SEPTEMBER 2009
•
NURSERY INDUSTRY
•
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