Ni Sep09 PG24-27:NOV_08_p.6-13_News_legal.qxd 21/08/2009 14:43 Page 24
Ni Christmas Toys
What’s on your Christmas list?
We have talked at length about the baby products market being except on secondary age children.” That’s quite some spend and
more recession resistant than most, and in the run up to Christmas, reassuring also for retailers with a less wealthy demographic. What’s
market analysts will no doubt be keen to put these claims under even more, parents are not your only target - a proportion of the toy and gift
closer scrutiny. Although purse strings have been tightened in the wake buying is taken up by family and friends, so be sure to stock a range
of the credit crunch and recession, the festive season is sure to see with varying price points to cater for the taste and budget of each of
parents far and wide delving deep into their purses to put a smile on these target groups.
their little ones’ faces at this magical time of year. Nursery Industry “While the sceptics will argue that ‘top 10 toy’ predictions are based
reports... on the buying decisions of the retailers rather than a genuine analysis of
The pre-school market is a hugely lucrative one, not least at what really are the best buys of the moment, they certainly make for
Christmas time. Babies, too young to know what they would like Santa interesting reading,” says Toy Shop UK. Indeed, whether you buy
to bring, will be inundated by toys from parents, relatives and friends, according to lists like these or not, it makes sense to arm yourself with
keen to make the day special for all concerned. Inspired no doubt by as much information as possible before you start setting a few trends of
pre-school cartoons and books, the sale of licensed goods will soar, your own.
winning a loyal army of young fans destined to ask Mum and Dad to ITN has reported that Hamleys is preparing for a mixture of brand
increase that spend in the months and years ahead. new, traditional and retro presents to be making this year’s Christmas
An article by Susie Mesure in The Independent observed: “Retailers wish lists, a good indicator of the varying tastes and budgets driving the
are pushing Christmas stock earlier than ever in an attempt to get a pre-school market.
head start on the festive season - and tap the summer tourist trade at Certainly, as long as
the same time. Some also hope that their strategy will help spread the your range is full of
cost for cash strapped consumers who might otherwise cut back on interactive toys
spending.” While some argue that retailers need to get other seasonal which are both
events like Halloween out of the way before they start concentrating on educational and fun,
Christmas, in the nursery market it is 'the season to be jolly' that brings you are sure to
the biggest increase in revenue, which is why you should jump on the become a
bandwagon and start stocking up now. destination store this
A recent report by The Joseph Rowntree Association found that: Christmas, filling
“Children receive, on average, over £250 at Christmas, of which 37% stockings to the brim
(£96.30) is provided by people other than parents. Lone parents and throughout the
parents on Income Support spend almost as much as other parents, community.
Away in a Manger
Baby’s First Christmas from Playgro
with John Crane Ltd
The Playgro range is packed with toys perfectly designed
to maximise impulse toy sales in the run up to
Christmas. From the perfect gift from mum and
dad for their tiny new born, to stocking fillers
and budget priced toys for older siblings to
purchase, Playgro has it all.
The ranges are developed around cute, lovable
characters and are used on key products including
Pram Ties, Twirly Whirlys, Books, Musical cot
attachments and large Discovery Gyms, to name just
a few.
Popular ranges include Toy Box with it’s fresh colour
pallet, the Backyard Bunch featuring cute and lovable
pets and My First, the range for the tiniest tots, which
includes perennial favourites such as stacking cups, cute
and colourful rattles and a host of new items designed
John Crane Ltd is pleased to announce the supply of The Toy Workshop to stimulate baby’s senses.
collection of toys and furniture. Their extensive catalogue fits splendidly As each Playgro range introduces different characters
with the growing John Crane Ltd portfolio, featuring everything from wooden in the same key product types the toys look great in
nursery furniture to personalised items, pocket money priced toys and store. A variety of merchandising stands are available,
alphabet letters, plus their seasonal items will all be hot sellers as the weather including a three sided spinner stand and a flat
turns chilly too. planogram stand, on which the products sell themselves!
The Nativity Puzzle jigsaw is sure to captivate imaginative tots with its View the Playgro range at Kind+Jugend, Hall 11.3,
chunky pieces depicting this special stable scene. Charming animals and Stand E8.
recognisable characters surround the birth of Jesus in this adorable and
educational puzzle.
Alternatively, made to match, is the Nativity Scene Mobile, featuring all the
familiar characters of the nativity, hanging from a starry night sky. This
delightful mobile will look good in the nursery or even as part of the family
decorations for the festive season.
a73
Tel: 01730 895761
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Tel: 01604 77 49 49
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Email: sales@john-crane.co.uk a73
Web: www.cheekyrascals.co.uk
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NURSERY INDUSTRY
•
SEPTEMBER 2009
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www.nursery-industry.co.uk
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