!i#$ep’(#)*+,-+./!012’32p.5-+62!ews29e:a9.<=d##?+@’3@?’’(##+,/?(##)a:e#+,
Ni Education
A more sustainable future for all
Research from Boots has revealed that baby skin is a
staggering 30% thinner than adult skin. So Organic
meanwhile, has said that 60% of what is applied to the skin
can also be absorbed. Since most baby products contain
potentially harmful parabens, synthetic fragrance and mineral
oils, statistics like these do little to put the consumer’s mind
at rest. Nursery Industry reports…
Parents and retailers are working hard to address concerns about ingredients
in a whole host of nursery products, selecting products for their shops and
homes more carefully than ever before. Talking exclusively with Nursery
Industry, Toby Massey Creative Director of Becothings commented: “Today the
public is far more aware of its effect on the environment. Government policy second most pesticide-saturated crop in the world. Irritations of the skin such
and increased media coverage has moved the Green issue into the mainstream. as eczema, psoriasis and allergic rashes are occurring more and more
Eco-friendliness is no longer about being ‘hippy’. Whereas in the past the nowadays, because of the invention of polyester and chemically treated fabrics.
public saw a green lifestyle as a burden, they now see people who do not “Reactions of the skin, such as itching and rashes are common in consumers
make an effort as lazy.” who wear new items of clothing and it can take several washes before
So why the sea change? We spoke to Peter Tindall, Co Founder of organic chemicals are totally stripped away,” it warns.
mattress manufacturer Naturalmat to find out: “Like the wider green/eco Amie Nilsson of Merino Kids founded her global sleep solution on the basis
marketplace it all began with food. Moving away from mass produced of such concerns, when her first daughter Lily developed a terrible heat rash
processed foods, mums look for healthier and often organic alternatives. This and had problems sleeping. “From research I carried out, I found that from
has now extended into many aspects of baby’s immediate environment, and newborn-12 months, babies have trouble regulating temperature whilst they
one of the most important and rapidly growing areas of this market is in the sleep. Synthetic fibres only compound the problem as they do not breathe, but
sleeping environment. Spending so much time asleep and in bed, parents are trap moisture. This causes either over heating or a chill zone. Trapped moisture
realising that synthetic mattresses and bedding offer none of the advantages of also irritates the skin and creates heat rashes or eczema.” Amie explained that
a greener, more natural alternative.” synthetics had become the norm because of their anti-flammable properties –
So, parents are not just concerned about the amount of chemicals present in but the quality of the material stopped there, she said. “Why would I want to
their toiletry products, but in the clothing and bedding they use too. The put my child asleep on the same material used to manufacture a surf board? In
Organic Skin Care Directory has found that conventional cotton farming and its terms of comfort, it just doesn’t make sense. All our range, including our baby
harmful effects are causing more concern among parents than ever before, sleep bags and swaddles are made with care and attention to detail to provide
prompting them to search for alternatives. After coffee, it says, cotton is the baby with the best start in life while caring for the future of our environment.”
Merino is said to be a ‘wonder fibre’ and the perfect fabric to care for young
children. “It has been nurtured by nature and ensures a perfect microclimate
for baby and infant every time. Merino breathes, removes moisture away from
baby’s skin and helps regulate temperature,” Amie told us.
Many parents have come to prefer organic bedding and as a result, organic
products such as blankets, towels, mattresses and sheets can now be found in
good retailers like yours. What’s more, according to the Consumer Reports
Guide to Baby Products, toys made from sustainable sources, including
renewable wood with water based finishes, natural and organic plush toys,
and toys coloured with vegetable dyes instead of paint, are among the latest
toy trends - another area worth expanding into.
The green sector of the UK Nursery Industry has been growing since the
early nineties. Companies like Bambino Mio have been educating parents on
the benefits of using re-usable nappies over the conventional non eco friendly
disposable nappy since 1992 and slowly the cloth nappy market has become
big business. Companies like Green Baby have continued the trend with
organic balms and body washes, as they too realised the need for more
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62